As we work in 3D market, we understand how important it is not only to prepare the most beautiful interior and exterior renderings, but as well to showcase them in the most effective way.

So are you wondering about where to begin marketing for your real estate renderings? Well, you are in the right place. Read on as we explore all about the power visual content holds in real estate marketing and types of real estate renderings for social media.  

Moving on, we will also discuss the benefits of using social media for real estate renderings, which social media platform you can use for what target, and how to leverage social media advertising to promote yourself. 

Read on to explore all about it.

The Power of Visual Content in Real Estate Marketing

Before venturing into real estate renderings for social media as a marketing strategy, let us first understand why real estate renderings are so significant for your business.

1. Visuals Lead to Social Media Engagement

When scrolling social media platforms, have you ever observed what type of content or images instantly grab your attention and what you simply end up skimming? The answer to this question will tell you about the type of content people generally prefer.

Most people are immediately attracted by ultrarealistic visuals; they are always better than long texts. And if you can make those visuals really stunning, there is no way viewers will ignore them. 

When their interest is piqued, they will go one step further, i.e., track its source, ultimately reaching information about your firm. The reason why social media platforms are important for the marketing of your company is because those are the places where you will find the most viewers. 

There is no better place to promote yourself than one where many people are visiting. There will definitely be viewers there who are interested in your services.  

2. The Shift Towards Immersive Visual Experiences

Let’s all be honest here: who likes reading technical information when you know nothing about that particular field, and the information is just passing over your head? You don’t, right?

That’s where immersive visual experiences come in. Don’t bore your audience through advanced technical terms they will never grasp. Instead, show them how their future spaces will look like through real estate rendering. What clients want is the final product they will be satisfied with – give them that.

Also, when you portray real estate renderings on social media, people who desire those places will contact you for your services. This would not be possible if all that they see on your pages is technical information and not a visual representation of what you can offer. 

3. How Real Estate Renderings Stand Out in the Digital Landscape

There are many digital methods to display real estate designs other than renderings. However, they are limited in their function compared to real estate renderings. For one, they cannot capture a property’s full potential or highlight its unique selling points. 

They also do not allow for flexibility and customization. Real estate renderings, on the other hand, precisely offer these qualities. 

You can showcase every nook and croony of a built real estate in 3D, allowing your client to visualize all the spatial arrangements, the color palette, and the placement of furniture. Convenient, isn’t it?

Types of Real Estate Renderings for Social Media

There are several types of real estate renderings you can do on social media. Let’s look at each one of them one by one. 

1. 2D Floor Plans and Site Plans

First of all, we have the 2D floor plans and site plans. These are the initial planning phases of the construction process. After all, when your clients have decided to purchase an unbuilt property, they first require a fundamental overview of a property’s layout and dimensions.

That is what 2D floor plans and site plans do. In these plans, you need to portray several key elements of a property, including the number of bedrooms and bathrooms, the placement of balconies, garages, and unique room shapes.

These plans are important because they provide an excellent starting point for engaging audiences, giving them a sense of the property’s layout and potential. Not to mention, they can be easily shared over various platforms, making them ideal for several social media apps. 

2. 3D Architectural Renderings

Next, we have 3D architectural renderings – the epitome of an immersive visual experience. With this, you can showcase a real estate property in much greater detail than you did in the 2D initial phase. 

Owing to its three-dimensional aspect, your client now has an opportunity to experience his/her future bedroom, washroom, or lawn in impeccable detail. 

You can effectively display all the colors, textures, and materials, thereby noting which of these complement each other and which would be suited in which room. 

You can also create an emotional connection through a skillful interplay between lights, shadows, and furniture placements, giving it an even more realistic look.  

3. Virtual Tours and 360-Degree Renderings

Have you ever wished to be able to walk through the design of your future property? With virtual tours and 360-degree renderings, it is now possible. That’s right. It takes real estate renderings to the next level. 

Imagine gaining the ability to see beyond the computer screen and navigate the property freely. On social media, you should especially target pre-construction or renovation projects – this is where virtual tours and 360-degree renderings will truly shine. 

On social media, you need to maximize property exposure by showcasing various rooms, amenities, and views. Also, ensure that there is a seamless transition between different spaces to create a fluid experience for your viewers.

4. Before-and-After Renderings

Belonging to the real estate profession, you must have seen pictures or videos displaying a space before and after the renovation has been done. Don’t those pictures or videos immediately grip your attention for the stunning difference created in the space after renovation?

That is what you need to do in before-and-after renderings. Your main focus in this rendering is renovation works. In them, especially focus on areas with significant transformations, like kitchens, bathrooms, or outdoor spaces.

Another thing you can add in before-and-after renderings is showing the whole journey and process of renovation. Who doesn’t like watching such journeys? This storytelling element will definitely boost your viewership and promote your brand.

5. Aerial and Drone Renderings

All clients have some aspirations for their future home in mind, right? However, they cannot know for sure if what they want around their future land will be there when observing the property online. That’s where aerial and drone renderings come in. 

As its name suggests, aerial and drone renderings present a panoramic view of a property, highlighting all its nearby amenities, landmarks, or scenic views. Clients can check out the areas around the property to their heart’s content. 

What you can do to enhance their viewing experience is ensure that the images or videos are high-resolution. You should capture different angles and perspectives showcasing the surrounding area and also highlight accessibility, transportation options, and nearby attractions.

Benefits of Using Real Estate Renderings on Social Media

There are many benefits to reap from using real estate renderings on social media. 

1. Captivating and Informative Property Listings

When real estate properties go on sale, potential buyers wish to see every aspect of the property – from the number of rooms to the spaces in each room to their interior and exterior layouts. After all, they need a complete understanding of the property to know if the place will be suitable for them.

Traditional property photographs do fulfill this condition. Yet, they lack the sense of immersion that real estate renderings provide. Real estate renderings offer more than just information about the property listing; they allow potential buyers to imagine what it would be like to live in that space. 

Isn’t such a prospect exciting when you think about it from the buyers’ perspective? Real estate renderings take the purpose of property photographs one step further by making them both informative and fun.

2. Enhanced Pre-Construction Marketing

Unbuilt properties have immense potential to become spaces of people’s dreams after construction. However, there is no way to showcase this potential with mere pictures of the unbuilt space. 

That’s where real estate renderings come in. By creating renderings of how well the space will develop after construction, you can create hype around the real estate. 

It will get potential buyers talking about it, and there will be greater chances of that property being sold quickly after construction is completed, thereby boosting your business.   

3. Personalized and Aspirational Property Showcases

Everyone has different types of aspirational property styles they wish to purchase. These can be a high-end luxury style, a warm, cozy vibe, or a countryside feel. Now, it’s your job as a real estate agent to show them the properties they want. 

What you have to do is create various types of real estate renderings, each depicting one of the varying property styles in vogue. In them, especially focus on how a certain property is the ideal one for them. This will then create urgency among buyers, prompting them to contact you to purchase it. 

4. Elevating Brand Image and Professionalism

When you consistently post various types of real estate renderings, and people end up purchasing those properties after having found their ideal home, your brand identity and reputation will soar. 

Through word of mouth, more people will come to know of your professionalism, leading to more sales. This will eventually distinguish you from your competitors, boosting your brand image. 

After all, with renderings, you can portray the real estate with a sense of quality and attention to detail. This, thus, creates trust in your company, positioning you as a trusted authority in the field. 

Optimizing Social Media Platforms for Real Estate Renderings

Let us now take a look at various social media platforms and how you can use them for real estate renderings. 

1. Facebook

You can do a number of things on Facebook to market yourself through real estate renderings. For one, you need to stand out when viewers are scrolling through their feeds, so create captivating and visually stunning renderings. 

Next, write their description with them, but first highlight their most outstanding quality. It will immediately grip the viewers’ attention, especially if it is something of interest to them. 

Another thing you can do on Facebook is join related groups and communities relevant to real estate. It will broaden your reach towards potential buyers.

2. Instagram

Instagram is a place of remarkable stories and reels, so optimize them to market your real estate renderings. Besides the real estate renderings, you can depict other things in stories and reels.

For example, it can be some behind-the-scenes glimpses of properties, telling some significance of a property, or showing some before-and-after transformation. 

Also, ensure the use of a consistent aesthetic look in terms of colors, filters, and styles for renderings. It will create your brand identity. In addition, remember to add some niche and broad hashtags in your captions to reach a wider and relevant audience.

3. Pinterest

Pinterest is yet another amazing platform to showcase real estate renderings because of its immense focus on stunning visuals. You can create some theme-based boards to divide your renderings into. 

For instance, the boards can be titled “Modern Home Designs” or “Cozy Interiors”. It will, thus, appear in search engines searching for these types of styles.

Along with the created pins, write fun and descriptive captions, calling attention to the highlights of the property. In addition, you can also collaborate with home decor influencers and interior design bloggers to share your renderings, thereby allowing them to reach a wider audience. 

4. LinkedIn

LinkedIn – being a professional networking platform – is where you need to target industry professionals, investors, and commercial real estate clients. To do so, join groups and communities related to the real estate industry and establish yourself as a professional. 

You can do this by being active in these groups and sharing informative articles, case studies, and insights related to real estate trends and developments. Secondly, showcase high-quality real estate renderings, detailed property descriptions, and investment opportunities.   

5. YouTube

YouTube is a world of videos, and that’s precisely what you have to showcase there. You need to create videos that depict real estate properties through a combination of renderings, drone footage, and virtual tours. 

Secondly, the titles of such videos are very important. No one will stop to check them out if the title does not intrigue them. So, make a captivating title that underscores the key features of the property. 

Lastly, don’t forget to encourage viewers to leave comments, likes, and share your videos. Without this step, your videos will not garner hype. Also, reply to comments and inquiries promptly to build trust. 

The Art of Social Media Advertising with Renderings

Let us now take a look at some amazing ways to utilize social media platforms to market your real estate renderings in the best way. 

1. Leverage Advertising on Social Media Platforms

There are some remarkable advertising methods on Facebook and Instagram that allow you to target specific demographics, interests, and behaviors. To do so, use the targeting options available on these social media platforms to target a specific audience based on their location and behaviors. Location is the most important filter for you as your real estate project will be placed in a specific place.

You can also test different formats, such as single image ads, carousel ads, and even video ads, to experiment with and figure out which your audience likes the most. After that, remain consistent with that, or your viewers will find it irritating that the format keeps changing. 

2. Create Eye-Catching Ad Visuals

Another thing you need to do is create compelling ads. How can you do it? It’s quite simple, actually – you just need to keep a few tips in mind. 

First of all, create an eye-grabbing title for the ad that will immediately make your viewers pause while scrolling. Add some significant features of the property in the title.

Secondly, use persuasive language to convince viewers of the property’s significance or how it is the perfect place for them. Lastly, add a call-to-action (CTA) at the end, prompting them to visit your page or contact you for further details. 

3. Measure the ROI of Social Media Advertising with Renderings

It might not seem much, but measuring your return on investment (ROI) in social media campaigns is significant to see what types of renderings are effective and what you need to improve. 

First, measure the click-through rate (CTR) – it denotes how many viewers actually visit your website or page after watching a video. If the CTR is high, you are good to go.

Secondly, calculate the return on ad spent (ROAS) by comparing the revenue generated from ad-driven sales to the cost of the ads. If the figure is positive, it’s good. 

Conclusion: Real Estate Renderings for Social Media

In conclusion, we now know how much power visual content holds in real estate marketing. It captures the viewers’ engagement, who now prefer an immersive visual experience. It also enables real estate renderings to stand out in the digital world. 

However, you also require effective marketing on social media platforms to excel in your field. On social media, you can do five types of renderings: 2D floor plans and site plans, 3D architectural renderings, visual tours and 360-degree renderings, before-and-after renderings, and aerial and drone renderings. 

There are various benefits of real estate renderings on social media. You can create captivating and informative property listings, do enhanced pre-construction marketing, showcase aspirational and personalized property, and elevate your brand image and professionalism. 

Facebook, Instagram, LinkedIn, Pinterest, and YouTube – you can do compelling marketing by adding real estate renderings to all of these social media platforms. Lastly, you can use advertising on these platforms, create eye-catching ads, and measure the ROI to boost your brand. 

FAQs: Real Estate Renderings for Social Media

Q. What are the best platforms for using real estate renderings?

Facebook, Instagram, LinkedIn, Pinterest, and YouTube – all have their perks, but what works best for you depends on your target audience’s preferences and behaviors, as well as your specific marketing goals. 

Q. How often should I post renderings on social media?

On social media, you don’t need to post just renderings but other engaging content as well, so make sure your renderings are consistently uploaded with the other content. You should track audience engagement and adjust frequency accordingly.

Q. Are there any ethical considerations when using real estate renderings in social media marketing?

You need to ensure that you have the right to use all elements in your renderings. You also need to avoid misleading or deceptive practices by being transparent about the limitations of renderings.