As we have worked in 3D market since 2011, we understand that it is not only important to create photorealistic renderings, but as well to use them most efficiently, so you can present your project and increase your sales: one of these platforms is Instagram, as it is a perfect platform for beautiful 3D renderings and 3D real estate videos.
So are you prepared to market your real estate renderings on Instagram? Well, you are in the right place. Read on as we explore all about what real estate rendering is, why it is significant for your business, and how you can use Instagram to market yourself and your company.
You will also learn about some amazing tips to showcase your real estate renderings on Instagram to increase visibility, how to create unique and compelling captions, and how you can engage with the Instagram community to build credibility and connections.
So, make sure to read till the end!
Real Estate Renderings
Before diving into real estate renderings for Instagram, let us first take a look at what real estate rendering is and how it serves its purpose.
1. Definition and Purpose of Real Estate Renderings
Remember the real estate designs several decades back where interior designers used to draw every sketch for unbuilt spaces by hand? How laborious a task it was!
To draw all of the interior designs by hand and then continuously edit and redraw them according to the client’s demands requires a lot of patience and hard work.
Now, however, real estate rendering has made things easy for us. Of course, this is not any less challenging in terms of understanding and running the apps for rendering, but it is still relatively easier. Not to mention, it is a lot more visually appealing.
Real estate rendering essentially allows for a 3D drawing of a real estate in digital software. With this, you no longer have to spend hours sketching a design by hand, and editing is also made easier. Convenient, isn’t it?
2. Different Types of Real Estate Renderings
Real estate rendering is not limited to the materialization of your personal design. You can do a lot more with it. For instance, you can create stunning interior visuals for your client – be it a kitchen, a living room, a bedroom, or even a washroom.
These spaces can belong to any type of residential, commercial, or industrial building. After all, each space requires equal attention. And that’s not all; let’s get out of the house – you can create 3D real estate renderings of your lawn as well.
After all, designing the lawn is no small matter. Where you place the plants, which plants you choose, or any sitting space that you wish to place there – all need to be carefully considered.
With real estate renderings, all of these designs can be created in 3D, allowing you to visualize them in their truest sense.
3. Significance of Using Renderings in Marketing Real Estate Properties
Want to stand out from your competitors? Don’t worry – real estate rendering has got you covered. Real estate rendering is an enticing marketing strategy that will get your idea accepted.
After all, it presents an interior design for unbuilt spaces in 3D; when compared to other 2D hand-drawn or digital sketches, your 3D design will be more visually appealing.
Secondly, when there is a 3D design before you and your client, your client can easily request changes according to his/her taste and check if the whole design appeals to them or not. It is something that is not easy to do in hand-drawn 2D designs.
Ensuring client contentment with your work will be a huge advertisement for you because your satisfied clients will talk about your professionalism in their circle, thus promoting your work.
What marketing could be better than word of mouth? Don’t underestimate its influence.
Leveraging Instagram for Real Estate Marketing
Nowadays, what can you not do with Instagram? Using Instagram for real estate marketing is an effective strategy that will pay off your hard work.
1. Instagram as a Visual Storytelling Platform
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Everywhere on Instagram, we see these amazing and captivating stories that make us want to follow those pages. That’s essentially what you have to do. Just that, in your case, what you will be showcasing is real estate renderings in 3D.
Portray your whole real estate as a way of storytelling, taking the audience through every angle and feature in there. It will greatly appeal to the viewers as they will have every aspect of the real estate before their eyes.
If your company has a special signature style or design, especially showcase it to build your image.
2. Build a Visually Appealing Instagram Profile for Real Estate
The first step is captivating the audience through captivating storytelling. The next step is building your Instagram profile – which is important for a business. After all, what will the viewers check out on your page if there is nothing there or it is too boring?
Human beings are naturally attracted to aesthetically pleasing outlooks, so be sure to keep it in mind.
But beware! The profile must not simply be focused on aesthetics, and you need to uphold your professionalism as well. Your profile must tell the viewer that you are no amateur and can be trusted with the designing of their interior settings or when buying real estate from you.
Post a logo; post a professional and neat picture; create a bio that highlights your experiences, expertise, and contact information. With all this, adhere to a specific color palette, editing style, and visual tone that best defines you and your work.
3. Utilize Instagram Features for Real Estate Promotions
There are several Instagram features you can utilize to promote your work. For one, create stories featuring behind-the-scenes (BTS). You must have noticed that you normally enjoy watching behind-the-scenes videos of otherwise remarkably made videos.
It’s not just you. Everyone enjoys them. So don’t be hesitant to take this approach to build your image and market yourself. Secondly, create short reels. You can use them to showcase any upcoming property highlights and even client testimonials.
Even better, you can create reels that pique the viewers’ curiosity by suggesting how many days are left for an event and what the takeaways there will be for the audience. The possibilities are simply endless.
Tips for Creating Stunning Real Estate Renderings for Instagram
Let us now look at some amazing Instagram tips to make your profile and work stand out.
1. Hire a Skilled Rendering Professional or Use Rendering Software
There are two options for you to consider – either hire a skilled rendering professional or go for rendering software. Both have their perks.
You will only reap benefits by hiring a professional who is far more trained in the nuances of Instagram than you. They not only have an artistic eye but are more discerning in terms of architectural styles and technical proficiency.
You can opt for advanced rendering software – they offer user-friendly interfaces along with a range of features. The only catch is that you need to first learn the software yourself and continuously practice before you can reach the dexterity that promises a polished result.
2. Choose the Right Rendering Style for Instagram Aesthetics
As you must have observed, Instagram has a variety of design aesthetics, all tailored according to user feeds. If you want your stories and reels to find their way among them, carefully choose the rendering style you want to go with.
For instance, some people prefer minimalistic styles, while some desire cozy countryside vibes. On the other hand, some prefer seeing high-end luxury designs.
Thus, you need to align your company’s identity with a specific Instagram design and create those reels and stories. This will ensure that your designs get seen by like-minded individuals.
3. Highlight key Features and Unique Selling Points Through Renderings
Real estate renderings are not there just to show unbuilt real estate properties; they are there to showcase highlights of completely constructed properties as well. When you are creating renderings, especially emphasize some compelling interior or exterior features.
These can be rooftop gardens, swimming pools, an innovative garden idea, or even some hidden spaces. Don’t hold back with the innovations and showcase them to their full capacity.
You can even evoke emotional connectivity with the audience through the property’s warm ambiance or calming mood.
4. Ensure High-Resolution and Instagram-Friendly Formats
Instagram is mostly used on smartphones, and people tend to enlarge a picture to view it better. Therefore, high-resolution pictures are a must. All the images that you put up on your page need to be crystal clear and optimized for a smartphone’s small screen.
If the images do not load due to optimization issues, no one is going to wait for it. You will lose all viewers.
Secondly, you also need to adjust your renderings according to different Instagram formats. Posts for feed require a square format, while a landscape format is preferable for Stories. Therefore, adapt your format according to where you are posting.
Crafting Engaging Captions and Hashtags
You have created compelling stories and reels that will grip your audience. But what about their captions and hashtags? Just stories and reels are not enough – they require a captivating caption to explain their context and hashtags to reach the relevant audience.
1. Create Compelling Captions
If you are active on Instagram, you will know the significance of captions to a story or reel. Captions are what define the whole scenario presented in a story or reel, thus ensuring that you have an understanding of what you are watching.
Now, there are a number of ways to create a caption that not only grips the viewers but also explains the story or reel’s context.
For instance, you can begin by posing an intriguing question about the audience’s perspective on a certain design for real estate. Or, even better, you can take them along a wonderful journey of real estate rendering through rich vocabulary.
Make sure to also seamlessly add the highlights of the property. Also, add a call-to-action (CTA) to urge viewers to contact you if they desire such a property. After all, captions are not merely there to serve as decorative lines with a story or reel; they do a lot more.
2. Strategically Use Hashtags to Increase Visibility
Without appropriate hashtags, your stories or reels will never arrive in relevant people’s feeds. To make sure they reach the right audience, you need some niche hashtags. However, don’t skimp on some general hashtags as well – you will need them to reach a wider audience.
Therefore, you require a balance between broad and niche hashtags to strike the right deal. With it, you also need to ensure that you don’t overcrowd your viewer with too many hashtags at once – it leaves a bad impression. Ideally, 7-10 hashtags are appropriate.
Another thing you can do is also create and add your own branded and personalized hashtags. While they may not contribute to viewership, they will create your company image, and allow viewers to instantly recognize that the story or reel belongs to your organization.
3. Incorporate Storytelling Elements in Captions for a Personal Touch
There is nothing more appealing than your own personal touch in captions, so be sure to add that. You can do this in several ways. For one, how about telling the audience about the inspiration behind a rendering design? Or maybe even the history of the property would be nice.
You can also narrate success stories of how clients found their dream home through your services. It will greatly appeal to potential clients and build trust in your image. Further, you can also narrate interesting behind-the-scenes (BTS) events that are bound to attract viewers.
Engage with the Instagram Community
Another important aspect of your brand’s marketing on Instagram is to engage with the Instagram community.
1. Respond to Comments and Direct Messages Promptly
If you are going to market your real estate rendering on Instagram, you also need to take the responsibility that comes with it. You need to reply to any comments and queries immediately. If people have to wait days for a reply, they will never trust your professionalism.
On the other hand, if you reply to queries promptly, it will allow potential clients to reach out to you for business. You can also add an “Ask me a question” sticker in your stories, thereby encouraging viewers to reach out to you and have their queries answered.
In turn, this will lead to long and in-depth discussions, fostering relationships and establishing business connections. These contacts will definitely help you out in the long run, either one way or another.
2. Collaborate with Influencers and Real Estate Professionals
The next thing to do is collaborate with Instagram influencers and real estate professionals, architects, and interior designers to boost your viewership and form connections.
To do that, first find local influencers in the real estate niche or related industries who align with your brand values. Then, form a mutually beneficial partnership with them so that they can showcase your interior designs through sponsored stories and reels.
Thus, because of their influence and viewership, your stories will also be seen by a wider audience. You will earn both visibility and credibility.
You can do other mutually beneficial partnerships with architects, designers, or local businesses for joint content creation. These partnerships will offer diverse perspectives and will broaden your reach. You can also cross-promote each others’ profiles.
3. Encourage User-Generated Content Through Contests
Now, simply responding to comments immediately and collaborating with influencers is not enough. You need to take things one step ahead by engaging more closely with your viewers.
One way of doing this is by holding photo or video contests around specific themes related to your company.
They can share photos of their dream homes or showcase their experiences with your properties. In return, offer them exciting prizes. This will get people talking about your brand, thereby earning you a wider viewership.
The next step is to feature their user-generated content on your page and appreciate their involvement. With this, you will be encouraging them to participate in future activities as well, and if you want, create a partnership with them.
Conclusion
In conclusion, we now know that real estate rendering pertains to the idea of creating a 3D design of an unbuilt real estate property on digital software. This creates a visually stunning picture, allowing you to seal the deal with your client.
You can create both interior and exterior designs through real estate rendering. It is also significant because you can edit the design on the spot without going through the long process of redrawing the whole design by hand.
Next, you can promote your company on Instagram because Instagram is a visual storytelling platform. You can create a visually aesthetic Instagram profile and use stories and reels to promote your real estate rendering.
You can also hire a skilled rendering professional or use rendering software. Next, choose the right rendering style for Instagram aesthetics and highlight key features and unique selling points of properties through renderings.
Also, ensure high-resolution pictures and Instagram-friendly formats. Further, use compelling captions, strategically use hashtags to increase visibility, and incorporate storytelling elements for a personal touch.
You must also engage with the Instagram community by promptly replying to comments and queries, collaborating with influencers and real estate professionals, and encouraging user-generated content through contests.
FAQs
Q. How do real estate renderings differ from traditional property photos?
Unlike traditional property photos, real estate renderings portray unbuilt properties using 3D software, offer greater control over lighting, details, and customization, and showcase aspirational lifestyle and unique selling points.
Q. Can I use my smartphone for real estate renderings on Instagram?
It is possible to use a smartphone for your real estate renderings on Instagram but it is limited. Unlike professional software, a smartphone is limited in terms of high-quality resolution, designing intricate interiors and exteriors, and lighting and materials.
Q. What are the key elements to include in a compelling Instagram caption for real estate renderings?
There are several key elements to include in a compelling Instagram caption. For instance, you can narrate stories about the inspiration behind ideas, highlight unique selling points, include relevant hashtags and industry words, and encourage viewers to visit your website or call you.
