The Revolution of CGI Product Photography in Product Selling

Aurimas Pocius

Aurimas Pocius

CEO of ArchVisualizations 3D Studio working in 3D property rendering market from 2011.

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Are you wondering which one you should choose to use? Traditional product photography or CGI product photography? Whether you believe it or not, the mind of almost every business person is stuck on this age-old discussion. 

You must always seek new and inventive methods to present the spark of your product, so it is only justifiable to ask about the best way to capture images. So, what is the big deal with CGI photography

It can create the most intricate and realistic images of your product without the constraints of traditional photography. This question is worth looking at from different angles, as you may desire to find out what type of photography suits your product the most. 

Another significant question is, which type of imagery is the most suitable for your resources? Moreover, you can include many other factors in this debate, and in this article, you will examine each angle keenly and get the answer to the question, “Which kind of photography is the most suitable for your product: traditional or CGI?”   

What is Traditional Product Photography?

Traditional product photography is a process in which you make photographs of a product with the purpose of promoting it. After shooting the image, you display, advertise, and highlight its main feature so that it can attract potential clients. 

In traditional product photography, you can produce images in the environment of a studio. Certainly, you already know about this process, so it is necessary to do a comparison between traditional product photography and computer-generated imagery. 

If you want to promote an organic product, this type of imagery must be your first choice. Traditional photography is perfect for shooting lifestyle products like food or clothing and can capture the different connections between the light and your product.

After you have taken some images that you like the most, you will need to edit them. You can accomplish this by retouching the photos you have captured in post-processing software. It will eliminate the elements that you don’t want to be there if there are any. 

Traditional product photography is one of the most ancient methods that are used for capturing the pictures and it is indeed, an awesome way that helps you to present your organic product. 

What is CGI Product Photography?

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CGI is the abbreviation of Computer-Generated Imagery, and it is a process in which the product is produced in three-dimensional modeling software. This innovative technology makes it possible to recreate real products, eliminating the necessity for physical positions or scenarios. 

With the help of computer-generated imagery, you will get the images of your products with exceptional accuracy. These photos look so natural that once you see them, you will not be able to distinguish them from the original photos. 

You can capture the three-dimensional models of your product that look quite natural by using computer-generated imagery. This makes it easy for photographers to shoot pictures with a level of detail and accuracy that you can never achieve with traditional methods. 

If you are a seller of hard surface products like cosmetics, watches, jewelry, cosmetics, or perfumes, this alternative method of photography is the best solution for you. The versatility of computer-generated imagery means that you can apply it to a broad range of products and areas, that gives you a more productive free hand as compared to the other methods.

Comparative Analysis

Now, let’s come to the comparative analysis of traditional product photography and computer-generated imagery. There are a few things that apply to both.  

Pros and Cons of Traditional Product Photography

First, there is the give-and-take of lighting. When light blends with a product whether it is natural or artificial, it seems a simple but powerful method. This is particularly right for organic products, as they lend themselves best to traditional product photography.  

However, you must know that the resources for this type of image capture are not unlimited. For example, most of the people ignore the factor of time when they are taking decisions. Traditional product photography may be very slow and time-consuming process. 

You have to do proper planning, scheduling, travel, and the actual session of capturing the images in traditional product photography. All these tasks take up an extensive duration of time, and you might have to wait longer than expected to see the completion of your procedure. 

Moreover, the costs associated with traditional product photography are comparatively high. One reason for the high cost is that you have to hire an adept professional photographer, the right material, the right studio, and more. 

Pros and Cons of Computer-Generated Imagery

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Let’s have a glimpse at the pros and cons of CGI product photography. First of all, you must know about the features of this photography that may save your resources. You can generate amazing content to perform your marketing, and none of the techniques is better than computer-generated imagery for this purpose. 

When you start researching ways to create pictures and images in the market, you will definitely find CGI to be one of the fastest. This technique saves a lot of your time and prevents you from the anxiety of waiting. 

You just have to execute a creative idea and once you have it, it is just a piece of cake to proceed your business. You will perform all your work digitally and you don’t need to pay an extra price. The issue of price is obvious when you go with traditional product photography. 

When it comes to the drawbacks of computer-generated imagery, there are many rumors that say CGI product photography is not good for the industry. The main cause for this fear is that people believe that three-dimensional imagery sometimes makes a picture look too unnatural and unrealistic because it is too perfect.  

If you have heard this rumor, you can believe it because it is true. Some people actually know how to do professional CGI products. So, you must always remember the fact that three-dimensional product photography and cartoons are not the same things.

Comparison of Cost 

When you are running a business, money is an important factor that you must be conscious of. The winner is clear if you compare the costs of traditional and CGI product photography. You must know about the costs of both product photography to make a right and detailed comparison between them. 

First, come to discover the pricing of traditional product photography in detail. You must have the idea about the rental price of equipment and that of studio. After that, the factor that you should keep in mind is the fees of photographer and the costs of travel and accommodation.  

On the other hand, when you see computer-generated imagery, it is far less costly. There are no fees for the setup of studios, no costs for travel and accommodation, and no photographer fees. You just have to pay for the final photos, which depend on the quality of the studio. 

Moreover, you don’t even need to worry about the shipping of your product since all the tasks are done remotely. Let’s have an example of a situation where you deal with reference images that you can simply shoot with your smartphone. It prevents you from incurring unnecessary costs.    

Comparison of Quality

In the first place, you must accept that both kinds of product photography can create splendid and interesting images of your product. Still, you will find some exceptions in the way the final images yield out, and here is the discussion about both alternatives. 

You can’t give a final statement about how impressive traditional product photography is going to be. It depends completely on the factor of the level of experience of your photographer and the efficiency of the equipment. 

There are some other factors that decide the effectiveness of the quality of your product photography, such as the conditions of weather and the strength to rent and set up a studio. Your images are going to be really perfect if they meet all the above factors. 

So, if you want to give a professional look to these images, take care of these elements. Particularly, traditional product photography is an excellent choice for businesses all over the world when you are talking about the organic industry.

However, you can get amazing visual content with the help of CGI product photography. The pictures you get finally greatly depend on the talent of your photographer. The photographer must be adept at working remotely with three-dimensional modeling software. 

Computer-generated imagery, or CGI, has another advantage that you will not find in traditional product photography, and that is full control. Everything in this procedure of creating computer-generated imagery is in the hands of the operator. 

Once, there was a time when artists used to have to depend immensely on external factors to create images that could seek the attention of clients. However, in this modern time, you don’t have to depend on anything because CGI is there for you. 

CGI is a groundbreaking technology that brings the shape of reality on your fingertips. It will create the images that look so much natural and lively that the viewers get completely absorbed in to them.  

Is CGI Photography the Future?

It often happens that a technological breakthrough occurs in the form of new machinery or innovative software that can completely transform an industry. You must be wondering if “CGI photography” is taking the same place. 

Computer-generated imagery, or CGI, has been there for a long time now.  Still, if you observe keenly, you will find them to be emerging as accelerating a recent shift in the field of photography. 

These days, it can be difficult or even impossible for you to distinguish between digital photography and computer-generated imagery. The reason is the very easy photorealistic levels that you can achieve with CGI. Could this be the future then? Is a new revolution about to begin?

Which is Best for Your Business?

So, you have found out how CGI has revolutionized the field of business and product selling.  Product photography can serve as a reliable tool for your business, particularly e-commerce. The way you showcase your product can decide your success in running a good marketing campaign.

The marketing of your product is all about appealing to your targeted customers and providing them with great value and lots of information.

From CGI, you will get an excellent means of producing images that look real and natural at a reasonable and affordable price. You may also adjust the effects of lighting, textures, and colors. The primary benefits of computer-generated imagery (CGI) product photography lie in its ability to save resources, including time and money, and its suitability for objects with hard surfaces.

Traditional photography, on the other hand, provides a more organic technique that lets you capture items in all their beauty. The needs and tastes of your target audience can help you determine the finest kind of product photography for your company.  


If you watch around for a while, you will see that you are living in the middle of another picture of innovation and transformation. Have you ever noticed how the media has got transformed from film to digital media?

CGI photography has discovered unique ways of running a business and has changed the patterns of preceding workflows. Some photographers are using computer-generated imagery (CGI) as a tool to facilitate their job. 

It also provides them with additional creative options. Some people object to the idea that it is even close to photography. It will undoubtedly continue to split views.


How does the cost of CGI compare to traditional product photography?

CGI product photography is much less costly as compared to traditional product photography. The main reason of this affordability is that you don’t need to pay fees for the renting of equipment and studio, the rates of the photographer and traveling and accommodation expenses.

What are the pros of using CGI compared to traditional product photography?

The benefits of using Computer-generated imagery rather than traditional product photography depend upon resources. CGI is just faster and cheaper as you can begin your work on your visual content without wasting much time.

How can you decide whether you need CGI or traditional product photography?

If you want to make a decision whether you should choose CGI or traditional product photography, you just have to keep the type of product in mind that you want to promote. Besides, you must know about the resources you have available. 

The Revolution of CGI Product Photography in Product Selling

Article by
CEO of ArchVisualizations 3D Studio working in 3D property rendering market from 2011.

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Are you interested to do a 3D Rendering of your real estate project? Please contact us and we will do our best to help you.



Are you interested to do a 3D Rendering of your real estate project?

Please contact us and we will do our best to help you.

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