What are the advantages of 3D animation?

Aurimas Pocius

Aurimas Pocius

CEO of ArchVisualizations 3D Studio working in 3D property rendering market from 2011.

3D exterior visualizations

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Are you interested to do a 3D Rendering of your real estate project? Please contact us and we will do our best to help you.

3D animation really helps to boost your business and your real estate promotion as it attracts not only more traffic to your website, but as well improves your company’s image: so what are the advantages of 3D animation?

3D real estate animation gives a really good overview of your whole real estate project and its architectural details. Architectural animation can not only help you to save money in the process while noticing problematic development parts but as well the price/traffic flow ratio is really good. 3D animations are very easy to promote on different platforms like Youtube, real estate websites, Vimeo, or architectural websites like Archdaily or Dezeen.

3D video can be a very powerful tool in your marketing campaign, so let us have a look at all the advantages you should consider.

3D video catches the audience’s attention

Nowadays video content is the king and the popularity of video blogs, video presentations, and video stories are exploding on the internet. Much more internet users are preferring video information to simple text or even image information.

3D animation promotes interactivity

Architectural animation improves the interactivity of your marketing campaign as it offers not only static images and text information, but with 3D technology, you can fly the camera via different parts of your real estate project: you can show all interior details, move the camera outside and do a fly over from above and many other things.

Read: How to make an outstanding 3D animation.

Your client will really appreciate an interactive presentation as it provides a deeper look into your project, reveals much more details, and implemented architectural ideas.

Not to mention that you can jazz up your video with interactive graphics, text information, or beautiful sound traffic.

It helps to create strong company branding

3d exterior visualisation

3D videos helps you to make a strong impression on your clients about your brand.

3D video is considered to be the most interactive presentation tool and is creme de la creme of a 3D project presentation, others being 3D visualizations, 3D walkthroughs or virtual tours.

In the video you can as well use your own 3D logo and other company information which boosts your brands awareness via different platforms.

3D animation attracts online traffic

3D animation

3D animations are extremely easy to share on all social media platforms, because Instagram, Pinterest, Facebook, and even TikTok really prefer video content and always push it up in the feed.

It is very easy to upload your video on Youtube and just simply share that link on your emails, email signature, your website, and on all other online platforms.

3D animation allows you to present your project in the easiest way.

3D video improves cost-effectiveness

3D video allows you to reach the lowest possible cost if you consider what is your spending per viewer.

3D visualizations are great to share online on your website, emails, Instagram profile, Facebook profile, and other platforms, but 3D animation opens up a much wider variety of online tools to share it and let your possible clients to see it.

3D video attracts much more users and as well it is much easier to gather all important users’ insights: the majority of online platforms will allow you to see how many users saw the video, and how many users liked it or shared it. Social media platforms as well allow looking even deeper into user profiles: their demographics, place they live, and so on. Such insights are gold information for your marketing people.

If you have an ad budget, you can always choose to show your 3D animation only to people who live in a specific area attracting possible clients.

Simpler and faster communication

Advantages of 3D animation

3D animation allows you not to only reach your clients in the fastest possible way via social platforms or your website, but as well to get feedback in the most comfortable way.

You can always not just share your contact information, but as well read users comments and other insights.

Thirdly, you can put a lot of text or graphic information on your video, which allows your users to get the information about your project in the fastest and most interactive way.

Assistance in architectural planning

Architectural planning

3D animation is not only a perfect presentation tool, but as well a great planning tool.

Once you have a 3D video of your real estate projects, you get a full overview of the estate, structure, inside spaces, outside spaces, streets, gardens, yards and so much more.

This allows you to notice all possible challenges or even mistakes, so you can fix them before even starting to build the project.

As a 3D video can overview the project from all possible angles and perspectives – it is a perfect final opportunity to consider adjustments.

3D animation builds an overall feel for viewers

With a help of 3D designers, you can make any weather, lightning, and mood for your real estate project. Literally, in the 3D world, the sky is the limit.

You can choose winter time, summer time, snow, a garden of flowers, dogs running around or anything else.

All these small details create an overall mood for the project.

So users not only see the structure, the planning, the architectural ideas, and the interiors, but they as well feel the mood, the idea, the atmosphere, and the soul of the project.

As we always say, we want people to buy a home, not a house.

What are the advantages of 3D animation?

Article by
CEO of ArchVisualizations 3D Studio working in 3D property rendering market from 2011.

Table of Contents

Are you interested to do a 3D Rendering of your real estate project? Please contact us and we will do our best to help you.



Are you interested to do a 3D Rendering of your real estate project?

Please contact us and we will do our best to help you.

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