3D real estate animation is the final and the most attractive part of your 3D marketing strategy. In the 3D real estate animation, your clients can see the full picture of your new project, they can fully feel the spaces, the structure, the materials, the furniture plan and all other important details of the new development.
3D video allows you not only to present beautiful 3D renders, but as well let’s your clients to fully immerse in your new development and see new unexpected angles.
3D real estate animation allows you as well to present the idea differently on your website, as well use such powerful tools as Youtube and other video-sharing platforms. 3D video is very eye-catching and easy to share with your team, colleagues, and clients via chat apps.
All of these benefits combine will help you to spread the word about the new real estate development in the easiest fashion and help you to make sales much faster and easier.
We, in ArchVisualizations, made quite a few 3D animations and it is always a very interesting process with many moving parts which in the end glues itself into a beautiful seamless 3D video.
Let us have a look at our top 7 tips on how to make the best 3D real estate animation of your new project.
1. Beautiful 3D renders translate into beautiful 3D animation
Once we build a 3D animation, we make 3D renders of all the spaces before, and just after that, we connect all the interior or exterior spaces into one video.
We have made a full guide on how to make outstanding 3D renders, please have a look here: How to make 3D renderings.
It is very important not to miss any part of making beautiful photo-realistic 3D renders so that in the end we can have a beautiful 3D animation.
It is very important to have all the mood boards, furniture, materials, and other information in one place, so we can make 3D renders which goes into the 3D animation.
2. The scenario of the video
Even though 3D real estate animations are not very long, still, the scenario is a very important part of the whole process.
We need to know what kind of spaces you want to show, and what you want to exclude; do you want to start from the entrance, or maybe from the living room? Maybe you want to finish the animation with the beautiful view from the window, or by showing the entrance doors from the outside.
There are many options for how you can make a perfect 3D animation scenario and how you can present the strongest selling points in your real estate development.
Maybe the most beautiful part is the inner yard with a beautiful garden – so the camera must lead there and spend some time over there, or maybe your project has a beautifully designed kitchen with the newest appliances – let us show all of that in detail.
As said before, 3D animations mostly are not very long, so let us spend that time in the most important corners of your real estate project.
3. The length of your 3D real estate animation
That is a very important part not only because the length of the video decides the cost of your project, but as less to avoid the frustration of too fast-moving camera, or spending too much time in not the most important parts of the development.
The cost of a 3D video depends on the length: each second has a price and the more seconds, the bigger the price tag.
So we have to spend that money in the best possible way.
Our recommendation for a 60-80 square meters (645 – 860 square feet) apartment is 1 minute because in that time we can see all the spaces and a bit of exterior if needed.
If the 3D animation is shorter, the camera actually moves too fast through all the spaces and the viewers are not able to register all the information: what is the apartment plan, what is the furniture, and so on. If the camera moves too fast, the 3D video as well gets a bit jerky and leads to frustration.
1 minute is a safe length. Bigger spaces need longer videos.
4. Connect interior and exterior
For the viewers to fully understand the new space and the architectural idea, it always helps not only to see the exterior or only the interior – the seamless transition from one to another really reveals the full picture.
The classic 3D animations go from the exterior to the interior, but you can as well show the interior fast and then fly through the balcony to see the whole house or the whole area. Then your clients not only see how the interior is made but as well the whole development, the yard, the street, the parking lot, and other important details.
Such transition simply allows you to show your best selling points and most important parts of two worlds: interior spaces and exterior spaces.
5. Adding text information and graphics in your 3D animation
Once the camera moves through different spaces and rooms, you can always spice it up and put some text information which is related to the space.
For example, once you move into the kitchen: you can give information about the square meters (feet), add information about the floor materials, appliances, and other important information. That gives a full overview of the space.
The text information (the information can be presented with beautiful icons, fonts, pictures, and other graphic details) can be used to give a full introduction or explain the spaces and places where it can be tricky to fully understand materials, sizes, and other details.
You can even add information about heating expenses with some graphs or explain that this space is using the newest AI house systems and show how they improve the lives of the tenants. Everything is possible.
6. Add people into the 3D animation
This functionality is creme da la creme in real estate 3D animation. You can actually put walking, moving, walking, and sitting people into your 3D animation, so it is actually getting pretty much to the real-life video.
If you make a commercial open area of the new office or supermarket, why not put some people who are sitting in the lounge, or work by the desk? With new 3D technologies, everything is possible.
We can add people walking in the street or having a coffee on the balcony.
Such functionality makes your presentation look like it is already built. You can see how people, traffic, and other moving parts of the new space interact and look. It really gives you the best possible real-life perspective.
7. Add some music
If you are constantly sharing your new 3D animation, it is always nice if the video is not completely silent and has some music on the top.
The music makes the video more interactive and alive.
You can even adapt music according to the moves of the camera or changes in different spaces. This allows you to keep people interested and not watch just silent camera movements in the real estate project.
We just suggest not to use some hard-core rock music on a nice family apartment 3D animation.