CGI for Property Developers: How It Helps in the Sales Process

Aurimas Pocius

Aurimas Pocius

CEO of ArchVisualizations 3D Studio working in 3D property rendering market from 2011.

CGI for property developers

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Are you interested to do a 3D Rendering of your real estate project? Please contact us and we will do our best to help you.

CGI for property developers is playing bigger and bigger part in the overall marketing and planning process. If CGI was used first only as a marketing tool for listings, websites, printed media or social media channels, CGI these days is as well used during the planning process and construction process.

CGI for property developers

Whether it’s for commercial or residential properties, CGI has revolutionized the real estate industry’s marketing process. With the ability to create photorealistic images with various 3D software, property CGI helps developers showcase their projects in a visually engaging and compelling way to potential buyers. In this article, we will explore what property CGI is, the different types of CGI for property, and the benefits that property developers can enjoy by using CGI during their sales process.

What is a Property CGI?

Property CGI or architectural visualization is a technique that allows developers to create virtual images or animations of their projects before they are actually built. Using complex software and rendering tools, property CGI artists can create 3D models that are almost indistinguishable from real-life images. They can improve the models to create different environments, add texturing, and even simulate different lighting conditions to create a more realistic visual experience.

After using various post production techniques, 3D designers are able to create ultra realistic images which create the atmosphere of the future project which looks inviting and relatable to the property buyers.

Different Types of CGI for Property

CGI for property can take various forms, depending on the developer’s needs and objectives. Some of the most common types of CGI used by property developers include:

Interior CGI: This type of CGI focuses on the interior spaces of a property. It can be used to create photorealistic images of rooms, furniture, and decor to help potential buyers get a sense of the property’s design and layout.

In the interior CGI you can use many different options and try out various materials, lighting, furniture layouts, furniture and colors. Interior CGI will be a perfect picture of your future project.

Further reading: How to create photorealistic interior renderings

CGI for property

Exterior CGI: Exterior CGI is used to create images of the exterior of a property, including landscapes, gardens, and the surrounding environment. Developers can use this type of CGI to showcase their project’s location and give buyers a sense of the neighborhood.

In the exterior CGI we are able not only to create new environments, but to put your new development into an existing one, so it will be more recognizable for local people.

Apartment house visualization

Bird View CGI: This type of CGI is used to create aerial or bird’s-eye view images of a property, offering a panoramic view of the development or its surrounding area.

In the bird view CGI we are able to fit huge developments with many different houses, or extended commercial areas.

CGI for property developers

TOP Benefits of Using CGI in the Sales Process

There are various benefits of using CGI in the sales process, and here are seven of them.

  1. Enhances Communication with Clients

One of the most significant benefits of using CGI in the sales process is that it can help developers communicate their vision more effectively to clients. With 3D models and photorealistic renderings, developers can show clients what their project will look like even before it is built. This can help investors, buyers, or stakeholders visualize the finished product and get an accurate sense of the project’s size, design, and aesthetics.

CGI is as well extremely easy to share on various social media channels, your own website, real estate listings, email and so on. It really makes the communication much easier. It was never so easy to communicate new ideas, new designs and architectural concepts.

  1. Helps Sell Properties Faster

By providing potential buyers with a better understanding of a property’s design, layout, and features, developers can help speed up the sales process. With a realistic preview of the final product, buyers can make more informed decisions and have greater confidence in their choices. As such, property developers who use CGI in their sales process may experience higher booking rates, faster sales times, and reduced marketing costs.

The buyers do not really necessary must visit the place as they can get photorealistic CGI where you can see it all. As well CGI helps in the planning process for the future home owners, as the concepts and design ideas shown in CGIs can really give good ideas.

  1. Reduces Risk and Uncertainty

Property development is a high-risk investment, particularly when clients are asked to invest their money in a project that has yet to be built. However, using CGI can help reduce the risks and uncertainties of property development. By creating 3D models and renderings of the project, developers can identify potential design issues, improve functionality, and avoid costly errors.

In the process of CGI creating, you can try as many materials, colors and layout as you wish. This process will give you a much better understand how the new projects looks in the site, how it adapts to the existing surroundings and help you to avoid any costly rebuilds.

  1. Cost-Effective

Creating 3D models and renderings of a property can be more affordable than building a physical model or mockup. Moreover, developers can make changes and alterations to the design without having to demolish or rebuild parts of the project that have already been constructed. This not only saves time and money but also allows developers to make more accurate changes to the design and increase clients’ satisfaction.

  1. High-Quality Presentation

A high-quality presentation is critical in real estate sales. 3D models and photorealistic renderings are not only great visual aids, but they also provide a level of detail and sophistication that traditional photographs or physical models cannot match. This can help create a more professional and positive image of a developer’s brand, which can lead to higher levels of customer satisfaction and confidence.

  1. Better Collaboration with Architects and Designers

Using CGI in the sales process can also help property developers collaborate more effectively with architects, designers, and other stakeholders. By creating 3D models and photorealistic renderings, developers can get input from various parties and identify potential issues early. This can help avoid costly errors or changes later in the project’s construction phase.

There is no better way to communicate design ideas than ultra realistic images where you not only see colors or materials, but you can see how the light interacts in various locations or even different weather patterns. This gives you an opportunity to not only try out your architectural ideas in the sunny day setup, but as well rainy weather or winter storm.

  1. Competitive Advantage

Finally, using CGI in the sales process can provide property developers with a significant competitive advantage in a crowded and competitive market. By providing clients with photorealistic renderings and 3D models, developers can set themselves apart from their competition, create a more compelling sales pitch, and increase their chances of winning more projects.

No one can really imagine selling property without 3D renders any more. And your renders must be in the best possible quality possible. The better the quality, lighting setup – the more future clients will be interested in your project.


CGI is playing a key role in the property developers daily life. As it helps not only to showcase the future project on social media or website, but on the various real estate listing websites as well.

Future home owners do not have to look through complicated drawings trying to understand how the apartment or house really looks like. CGI will give the best insight and reveal all the design details.

CGI for Property Developers: How It Helps in the Sales Process

Article by
CEO of ArchVisualizations 3D Studio working in 3D property rendering market from 2011.

Table of Contents

Are you interested to do a 3D Rendering of your real estate project? Please contact us and we will do our best to help you.



Are you interested to do a 3D Rendering of your real estate project?

Please contact us and we will do our best to help you.

3D exterior visualization of the city

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