3D Render and Rendering Process

Aurimas Pocius

Aurimas Pocius

CEO of ArchVisualizations 3D Studio working in 3D property rendering market from 2011.

3D Render

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Are you interested to do a 3D Rendering of your real estate project? Please contact us and we will do our best to help you.
3D Render

3D render is one of the modern techniques that is used in making presentations and it is a perfect way that you can use to make your architectural presentations.  Whether you are scrolling through the internet or driving along the major highways then you are likely to see 3D rendered images. The 3D render has become part and parcel of our society and even in the architectural industry, it is widely used in the modern era.  3D rendering is the process of converting a 3D model into a 2-dimensional image. The 3D render process is critical because it helps in creating a wide array of images which are photorealistic.  This process is usually complex and it has undergone tremendous changes over the years to what it is now.  The software and the tools that are utilized in the rendering process are exceptional and you will get the best images that you cannot tell the difference.

We use the latest technology and tools to help you get the best-rendered images and it is imperative that you always choose an experienced team to do the job for you. We continually improve our skills and technology which ensures that you get the best-rendered images.  We are going to process images of high quality at competitive prices and this is important especially if you want to convince your clients about a project. The images are amazing because we focus on every detail and we ensure that you get the value for your money.

3D exterior visualisations of family house

How is 3D render done?

The 3D rendering process is a complex process that involves artistry, software and strategy. It is imperative that when you are looking for a company to do the rendering you should seek an experienced company with the required facilities.  When you have the right images then it becomes easy because the software and tools utilized are top-notch and will give the best photorealistic images possible.  The computer software used is the latest in the market and it ensures that every detail is well covered to make your final product more appealing and convincing to your potential clients.

The process will create an image that is effective and has all the details that you need. The likeness of an object in an image form is critical during the presentation because it ensures that you have captured all the details in one place. The process is artistic and it requires experienced personnel to do it for you to get the right images and also present something realistic with all the information covered. We use technical software, programs and experienced personnel to create a unique concept that is a manifestation of the ideas that you have thereby giving you the right project that you want.  Once the 3D model is created the artist will add cameras, lights and textures and the final step is called rendering where the computer usually gathers all these concepts and ideas and puts them into one final product.  Some of the areas where the 3D render is done are real estate, products, spaces, and rooms among other areas.

Where is 3D rendering used?

There are many fields that will utilize 3D rendering because the main aim is to deliver a high-quality product that will meet the client’s expectations. You can use the process in showing e-commerce products, creating prototypes for products, and offering 3D tours of homes and architecture during the construction of a building. It is a more cost-effective and efficient way of creating better images and videos in real life than dealing with blueprints.  If you are in the architecture industry then you will understand the most important part is to give our clients what you need. The 3D rendering process should be done by a team of professionals who will ensure that you get the value for your money. When you bring concepts and ideas to us, we go a length further to give you a 3D render and this is critical because it allows you to get the concept in a real-life situation.

When you have your concepts in the real-life situation then you can make the right decision because you can change things from one area to another.  Many industries are using the processes because it is more effective and faster to show from one part to another.  The 3D rendering process is highly potential and it going to transform how we view things. Besides the real estate sector is highly revolutionized because of this many potential customers are able to customize their homes before even the construction begins.  3D rendered images provide you with a real-life concept that you can manipulate to give you the desired result with ease. When you have this, you can change from one concept to another or change the looks. Our team of experts is going to help you during the rendering process and you are sure that you will have the best experience.  If your company or you are struggling with communication complex then you can allow our experienced team of experts to handle this for you. They will make 3D rendered images that are critical in boosting your overall performance. The photorealistic images will give your potential clients insight about everything and you can create a better customer experience.

Steps to 3D render

There are multiple steps that are critical in creating some of the best 3D rendered images. It is imperative to note that you can take your time to evaluate what you need and the client’s expectations before you can begin the process.  Although our team of experts will break down the processes into simple steps you can always move from one to another if you want to check out the progress of your project.

Here are the critical parts that we use when doing 3D rendering.

Client’s concept and ideas

This is the most critical part because if you do not understand what your client wants then there is a high chance that you are going to ruin the project. We take time to understand what the client wants and we use sketches, plans, and other reference materials to invoke response and visualize the project that the client wants to be done. The expectations of the clients are noted and followed to the latter during the process.

3D Modelling

This is the next crucial step and it involves the use of an amazing 3D modelling software which creates the digital model. It is usually analogous to the building of the structure physically and it is a digital form of the project.  You can check out the models and understand how your project will pan out.

Texturing and materials

 Our experienced artists are going to apply the 3D model to make it photorealistic as much as possible.  The step involves the use of physical models and photographs. In most scenarios, it is more of a setup and the setting and controls are exceptionally placed to ensure that the final product is amazing and it captures all the concepts that you want.  Depending on the client’s taste and preferences the roughness of the surfaces and other parameters can be modified during this step and this will ensure that only what you want is rendered.


Perhaps this is the most important step because it will determine what your final product will look like. It is important to understand that the 3D artist will set up the lights in a 3D model which is meant to replicate the real-world lighting. This is the same method used by photographers in a studio while doing a shoot and the lighting should cover all angles that are usually in the real world because we ensure that the client will get everything as it is in the real world.


Rendering is done after the artist has set everything up and it is in the way that it usually presents itself in real life. The computer takes this part and it uses modern software to create 2d images from the scene that was created.

Refining process

This is an important step that involves the analysis of the present samples and looking for the best images that are going to be refined to give the client the best product. Pictures with low resolution will be refined to include colour, lighting and texture among others. This is essential because it helps the artist come up with a photorealistic image.

3D render project delivery

This is the final step, after refining everything and ensuring that all the ideas and concepts that the client presented are catered for in the final product, the client is contacted and the project delivered. You are going to get some of the high-resolution images that you will find in the world.

When looking for a 3D rendering partner check out our services, we have been in the industry for years now and we guarantee that we will deliver high-quality content that will exceed your expectations.

3D Render and Rendering Process

Article by
CEO of ArchVisualizations 3D Studio working in 3D property rendering market from 2011.

Table of Contents

Are you interested to do a 3D Rendering of your real estate project? Please contact us and we will do our best to help you.



Are you interested to do a 3D Rendering of your real estate project?

Please contact us and we will do our best to help you.

3D exterior visualization of the city

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