3D real estate walkthrough

Aurimas Pocius

Aurimas Pocius

CEO of ArchVisualizations 3D Studio working in 3D property rendering market from 2011.

3D walkthrough, Augmented Reality

Table of Contents

Are you interested to do a 3D Rendering of your real estate project? Please contact us and we will do our best to help you.

3D real estate walkthrough can enhance your 3D project and make even better impression on your clients. We can help you! In the 3D video, the client would be able to see the whole project as the camera slowly moves through the apartment and shows every room and all other small details of the space. This way your client can get a realistic understanding of what the future place is going to look like.

3D real estate walkthrough

3D real estate walkthrough is as well a very impressive representation tool on your sales website and is a very good addition to your overall marketing portfolio. You can use it on your own website, on your commercial ads, on your YouTube channel, and on many other possible places. It really expands your possibilities to reach possible clients.

How To Make an Outstanding 3D real estate Walkthrough?

It is very important to communicate all your needs to your 3D designer, so you will get the best possible result in the shortest time period.

To start the 3D video project, we would need such information from you:

Interior or exterior walkthrough? These days 3D software helps us easily to make an interior or exterior video or even both in one. You can fly around the new project and gradually get inside the house, hotel, or apartment building.

Real estate rendering - restautant

The length of the walkthrough. The complexity of the 3D real estate walkthrough depends on how many viewing points you want to have. It all depends on how detailed you want to be, how much information you want to show and as well how big the area or apartment is.

Scenario. The 3D real estate walkthrough “scenario” is quite simple. You need to decide on the viewing points and our team will make it accordingly.

A simple apartment may have 5 viewing points: kitchen, living room, bedroom, bathroom, and corridor.

3D Real estate walkthrough viewing point - bathroom

For a business project, it may be the main office area, meeting room, common area and kitchen.

For a hotel, it could be the reception, the suite, the two-bedroom, the eating area, the spa and the gym.

It all depends on how many different areas you would like to show in detail.

Explanation details. On the 3D real estate walkthrough it is as well possible to add explanation texts. If the camera moves to the kitchen, you can show the size of the area, the important details (maybe the material of the floor, the kitchen installation, the views, and so on). This gives the viewers even more information about the apartment or commercial place.

3D Walkthrough Production

The most important concept is when you want to conceptualise your ideas via the use of storyboards which are then converted to a visual format.

The first step that you should use is the storyboards, this is the raw version of the idea before you make a visual format of the concept.  These storyboards usually are the hand-drawn version and they will give you an idea of what you want to make.  They are usually a series of pictures which shows your concept in 2 dimensions.  The first part is time and this is where it happens to go to the next and so forth.  The second part of this storyboard is communication where we add the voiceover to give this artistic expression some explanation and more precision.

The communication process will help move from one image to another. This will incorporate other features such as music tracks and writings that give more information about the product.


The modelling process uses the characters and environment to get all the characters into the right shape and mould. 3D objects are created during this phase and this will move everything from 2 dimensional to 3 dimensional. This is a critical process because it determines the quality of the 3D video that we are going to create. The details should be well imprinted and you should have everything in place before the camera is brought into play.


Texturing process follows next where the 3D models are clothed and this is done by overlaying textures, designs and colours.  The quality of the project is determined by the precision during the texturing process.  Rigging is the next process where the 3D structures have movement incorporated into them and depending on the type of the project this can be manipulated by the rig project.

3D Walkthrough Production

This is the process where the 3D model is made to move from point to point in the area and at each point, you can have a 360-degree overview.  You can create anything that you want from interior and exterior designs. Lighting is an essential component because it guarantees you the best quality of the 3D video that you are going to receive.  The lighting is one of the most crucial components because it is where realism kicks in and it will bring everything to life.


In 3D walkthrough production, a camera is an essential tool where it gives you the chance to create different concepts without limitations. You can create scenes with your camera and use them to render 3D images.

Camera movement is a very important piece of the 3D project because we need to know where you want the camera to be and give a 360-degree panorama view.


This is the most critical part where you are going to translate everything into a film.  It is the most important step and this adds each individual pixel to the frame. There are different algorithms that can be used to create a perfect video.  The quality of the rendering process will determine your output.  After rendering you can composite and add special effects that will make the 3D video more transformative and more informative.

You do not have to understand all the details related to 3D video making, just contact our team and you will be guaranteed the best 3D videos with our professional team.  Talk to our team and we assure you that we will exceed your expectations.


3D real estate walkthrough is a very powerful marketing tool. It can be used on many different platforms and shared via websites, emails or social media.

To utilize the 3D walkthrough, you do not need VR goggles and any other equipment. 3D walkthrough walks smoothly on any browser on your PC/Laptop or on any smartphone.

3D walkthrough will give your clients the best overview of the real estate and will improve your sales immediatelly.

3D real estate walkthrough

Article by
CEO of ArchVisualizations 3D Studio working in 3D property rendering market from 2011.

Table of Contents

Are you interested to do a 3D Rendering of your real estate project? Please contact us and we will do our best to help you.



Are you interested to do a 3D Rendering of your real estate project?

Please contact us and we will do our best to help you.

3D exterior visualization of the city

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