Virtual Reality in Architecture

Aurimas Pocius

Aurimas Pocius

CEO of ArchVisualizations 3D Studio working in 3D property rendering market from 2011.

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3D virtual reality and walkthrough

Virtual reality is one of the most common concepts that is incorporated into modern reality.  VR is an important component in architecture and it makes the presentation of projects easy.  The most challenging thing in design-led industries is convincing your customers or investors about a finished product.  No matter how talented the designer of the building is, presenting the project to people who have no clue about architecture can be a daunting task. However, this should not worry you because you are going to find the best professionals who will make your 3D visualizations and incorporate virtual reality. Virtual reality has come to architecture and this concept has revolutionized the industry because you can make your presentation tangible and incorporate concepts that are going to make it exceptional.

Virtual reality use in architecture

Virtual reality technology is an essential component for people in architecture because it incorporates modern technology coupled with traditional tech to relay information in a simpler manner.  Virtual reality is used in design mockups, project collaboration and even after the conclusion of the project.  The technology is essential because it makes your good project the best and it can enhance the mode of presentation to a different level by giving the participants a way of responding.  The most challenging concept as indicated is the difficulty to convince clients about a certain project.  As the project becomes big, it is very challenging to convince the stakeholders without something easy to understand.

Virtual reality has come in handy by presenting you with the option of understanding a project more easily.  During the presentation of a building design, there will be many stakeholders even if the decision is up to a manager or one person. However, getting to all these people with drawings and sketches can be quite challenging. Virtual reality allows you to give them an insight into the project. Besides, you can answer questions about the project and incorporate the changes that they want on the project. Efficiency is critical because virtual reality allows you to get your idea to your investors or customers and they can easily understand it with ease. Virtual reality is an involving technique because it will take the participants into the interactive 3D environment and allow them to explore the concept in detail.

Architectural Designs in Virtual Reality

Virtual Reality is an exceptional tool for doing presentations because it will give you the best experience and a clear understanding of the concepts. Keeping in mind that a huge corporation like Facebook is investing billions of dollars into technology, we hope to see close to real-life experiences only in a few years’ time.

The architectural flow is not affected during the presentation because you are going to give your potential investors the right atmosphere of your space.  The virtual reality technology is going to give your clients a chance to interact fully with the model that you are proposing and they can do everything in the building from opening windows to closing the doors.  This high level of interaction is essential in convincing your potential investors and customers because they can interact with the product fully and ask any questions they might have about it. When you have a perfect virtual reality concept then it will form part of the feedback from your clients. They can explain to you the areas that they struggled to understand and where they want changes.

Besides, you can incorporate the changes that they want to the new concept and this allows you to be more creative.  You are going to get the best experience from this concept because of the level of interaction with your participants.  While other methods of presentations can be challenging to investors and potential customers, virtual reality is dedicated to giving your clients the best experience.  With an increase in the uptake of smartphone devices across the world, using virtual reality has become an easy thing to do. The latest smartphones can adapt to any file system and can support high-quality virtual reality.

Advantages of Using Virtual Reality in Architecture

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There are many advantages that come with the use of virtual reality in the presentation of different concepts. It is critical to note that you are going to get the best experience when you use the latest technologies during your preparation.  Here are some of the top merits of using virtual reality in architecture.

1. Gives you a competitive edge

One of the advantages of virtual reality in architecture is that it will give you a competitive advantage against other people because your clients will understand your project well. You can tweak the design to incorporate all the suggestions from your client.  The clients are looking for the best presentation or something that they can easily understand and if you give them that then they are going to buy your concept. The ability to visualize concepts is critical and it should be leading in your presentation because your clients want to immerse themselves in the concept.

2. Low costs

If you are thinking of introducing virtual reality to your presentation and the making of the presentation, then the cost of setting an exceptional concept is low. Setting up virtual reality is a low-cost – high-yield idea and it can be utilized on different devices including smartphones, VR goggles, and even PC.

3. Reduces the number of revisions

When dealing with virtual reality in architecture, the clients are able to recommend changes and during this process, you can adjust them on your model.  The presentation in virtual reality is more straightforward than using conventional documentation and hard paper which will cost you a lot of time in making the revisions.

4. Real-world feeling

Virtual reality is an exceptional concept that allows you to view things in a real-world sense. When you use virtual reality you can attack different concepts with ease and see how they will appear in real life. When this happens it is then easier to make changes and adjust your program to suit the needs of the client. While computers are used, virtual reality allows your clients to reach real-world scenarios.

5. Better space management

Virtual Reality allows us to see and feel new spaces in like a real-life situation.

That can not only help you to avoid expensive mistakes but as well manage the spaces, rooms, and areas in a much better and more comfortable way.

Not only the new design concepts are interesting and important, but the flow of people in everyday life plays a crucial life. Using VR you will be able to see it upfront.

Real Estate Virtual Tours Uses

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Today’s technology gives you the feeling that you have the camera in your hand. With a simple movement of the tablet or via a touchscreen on your mobile phone/laptop, you can navigate the camera and experience a 360 ° virtual tour of your new building.


With foldable cardboard glasses, we convert every smartphone into 3D virtual reality glasses. Put your cell phone in and take the 360 ° real estate tour with you everywhere. The cardboard can be individually printed, so particularly suitable for various marketing purposes.


The one-time created 360 ° virtual tour is also transmitted on the Gear VR / Oculus Rift at no additional cost. The virtual reality effect is created professionally using sensorized devices. The quality, the comfort, and the ergonomic design make all wishes come true.

VR Content Creation


In order to create a unique virtual tour through your planned new building or already realized object, we need your plans. If they are not available, we will take over the building on-site.


We model all the buildings completely in 3D and determine materials, lighting types, and details in the project planning phase. We will have the furnished rooms rendered photos and optimize them for the VR glasses.


The created virtual tour is also transmitted on the Gear VR / Oculus Rift at no additional cost. VR effect is created professionally using sensorized devices. The quality and the ergonomic design make all wishes come true.

Virtual reality architecture is getting more and more indispensable. Using virtual reality glasses people can experience their future house in the best possible way. We will create all that is needed to walk around the house and experience it like in real life. It is the best that the IT world can offer you and we will help you to get there. Contact our team and have your project done to your specifications.

Virtual Reality in Architecture

Article by
CEO of ArchVisualizations 3D Studio working in 3D property rendering market from 2011.

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Are you interested to do a 3D Rendering of your real estate project? Please contact us and we will do our best to help you.



Are you interested to do a 3D Rendering of your real estate project?

Please contact us and we will do our best to help you.

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