What Rending Actually Means And Why You Need Rendering

Aurimas Pocius

Aurimas Pocius

CEO of ArchVisualizations 3D Studio working in 3D property rendering market from 2011.

What Rending Actually Means And Why You Need Rendering

Table of Contents

Are you interested to do a 3D Rendering of your real estate project? Please contact us and we will do our best to help you.

As the link between the imagination and the real world, design rendering is a crucial procedure in the field of design and visualization. Rendering gives conceptual concepts life by painstakingly creating two- or three-dimensional pictures that provide a peek at what may be. Rendering is used in many different industries, from virtual worlds in video games to architectural marvels, and it influences how we see and engage with our environment.

In the fields of architecture, interior design, and other fields, it is the revolutionary method of giving creative conceptions life through digital imaging. Rendering has developed into a vital technique used in a variety of sectors, including video game production and architectural visualization, as technology advances. 

What is Rendering?

The process of using application programmes to create a two- or three-dimensional image from a model is known as rendering. The majority of applications for rendering include architectural visualization, V.R., video games, animated films, simulators, and T.V. special effects. Depending on the project, different features and approaches are employed. Rendering aids in lowering design costs and boosting productivity.

Rendering is, generally speaking, the last visualization in 3D design that represents how a project could seem in real life. It differs from 3D modeling in that rendering adds realistic effects to the item, bringing it to life. In order to create a convincing image, rendering employs computer-stored 3D data and incorporates lighting and scene components from photography and filmmaking. Rendering comes in two primary flavors: offline (classic, slower) and real-time (faster, more efficient for designers).

Types of Renderings

The process of creating pictures, animations, or interactive films with 3D computer graphics software is called design rendering. The finished design rendering might be utilized for external, product, or architectural design. Some kinds of design rendering consist of the following:

Interior Renderings

Interior renderings offer realistic representations of a building’s interior areas, complete with rooms, fittings, furniture, and ornamental accents. They effectively convey the interior design concept’s atmosphere, lighting, and spatial organization.

For interior designers, architects, and real estate developers, interior renderings are essential tools for sharing their ideas with customers and partners. Before building starts, they provide stakeholders the chance to assess several design ideas, materials, and color schemes.

Interior renderings contribute to the creation of immersive experiences by helping clients see themselves living in and engaging with the rooms that have been developed.

Exterior Renderings

Exterior renderings show the external areas of residential and commercial buildings from a particular perspective. They play a critical role in illustrating how future properties will fit into certain communities, landscapes, and geographic locations. 

For instance, the street-level view depicted below shows how the architectural project would seem in a certain suburban neighborhood. Excellent natural features are essential to the production of compelling exterior representations, such as sunshine and native plants. 

Since these features are among the hardest to replicate in a photorealistic manner, customers in need of this kind of rendering may depend on the highly qualified staff.

Virtual Tours (V.R.)

The customer may practically fly or stroll through a vibrant exhibition of your architectural project with the help of a virtual tour. A virtual reality tour, as opposed to still renderings, presents an amazing variety of external and interior architectural aspects from several perspectives. 

These tours are effective marketing tools that show off a variety of real estate, including flats, offices, and commercial buildings. Similarly, interior designers frequently employ virtual reality tours to optimize the effect of possible space design concepts, allowing for simple adjustments to furnishings, color schemes, lighting configurations, and décor.

While virtual tours give the spectator autonomy and let them really explore the structure in a virtual world, animation guides the user, showing them what the architects want them to see, how, and in what order.

Aerial or Bird-Eye Renderings 

Aerial renderings are a fantastic approach to showcase your spatial planning and architectural design abilities. They provide clients with an accurate and realistic aerial perspective of your project. 

If you are creating a retail mall, for instance, customers will be able to view not just the mall’s exterior but also additional features like parks, benches, and surrounding surroundings that add character and realism to your design. 

For large-scale developments, landscape architecture, and urban planning projects where context and spatial linkages are important, this kind of representation is very helpful. 

These renderings aid in the comprehension of the terrain, orientation, access points, and possible possibilities or problems of the site by stakeholders. For marketing purposes, aerial drawings are particularly helpful since they show the project’s scope and environmental effect.

Benefits of Rendering 

Because design rendering can create project models that are both aesthetically pleasing and economically viable, it is a tool that many participants in the construction and real estate industries employ. Rendering visuals is mostly useful for marketing and promotional purposes. This makes it possible for smaller businesses to remain competitive and relevant in a big market.

A Strong Instrument for Marketing

The advantages of using design representations in marketing are really compelling. First of all, detailed renderings are aesthetically pleasing and alleviate client concerns by offering a thorough representation of the result. Second, rendering enables you to begin selling the asset or design services before the building is finished. Whether you are a real estate agent or a designer, these drawings are unquestionably a great way to increase your web presence and market your business.

Identify Issues More Quickly.

Customers have particular expectations. To make sure your clients are satisfied with their project, you can utilize several renderings. You or your customer may identify issues and troubleshoot the design more quickly and easily thanks to the accuracy and visual appeal of various design representations. Rather of relying just on a theoretical explanation, you may also provide a visual depiction to highlight any possible problems for your customer.


Reasonable cost reductions are achieved by using renderings. Interior design projects are almost always altered during the design process, and the initial impression is rarely the last one. Unlike conventional designs, which need a large amount of time and resources to complete, adjustments to design representations may be made rapidly to satisfy the client’s expectations.

A hand-drawn plan or drawing requires a lot of time to complete. Both time and money are expended during the design and redesign process. Fortunately, rendering significantly accelerates this process. A render may be completed by a designer far more quickly than a conventional plan.

Increased Accuracy in Presentations

For real estate projects, line drawings and hand sketches have their place and time. But nothing is more accurate than a design rendering—particularly when showcasing a home. While a line drawing can provide measurements, it is not a precise representation of how things would fit in a given area. Prospective customers are able to see exactly how the furnishings, design pieces, and other components will go together.

Along with being able to alter the space’s characteristics, you can also be more precise when using colors and textures. Your clients won’t have to worry or speculate about the finished result since they will know they are receiving exactly what they want. Using representations to dispel uncertainty may be a highly effective tool.

Adaptability and Iterative Design

Since design is an iterative process, rendering and visualization services provide the most flexibility possible for research and development. You can immediately see the effects of changing design components, such as colors, materials, or layouts, by utilizing virtual environments. By using an iterative process, you may improve your ideas and produce designs that precisely suit the requirements and tastes of your clients.

Process of Rendering


Idea generation and brainstorming are part of this process. Establishing the aims and objectives of your design project is the first step.Draw crude conceptual and idea sketches. 

The goal of these preliminary sketches is to convey the main ideas of your design concept; they don’t have to be extremely detailed. Take into account elements like target audience, aesthetics, functionality, and any particular restrictions or needs.

Acquiring Reference Materials

Assemble sources of information that will guide and motivate your design. Photographs, sketches, mood boards, fabric samples, color swatches, and architectural plans are a few examples of these.

Reference materials assist you in comprehending the context of your design and guarantee that the desired style and feel are faithfully captured in your representation.


To generate a digital representation of your design concept, use 3D modeling tools or computer-aided design (CAD) software.

Begin by incorporating simple forms into the model, then iteratively add additional complexity. As you construct the model, pay attention to scale, composition, and proportions.


To replicate real-world materials, add textures to your 3D model’s surfaces. To add details like blemishes, scratches, and reflections, use texture maps. Try out various textures and materials to get the look you want for your design.

Rendering: From your 3D model, create a 2D picture using rendering software. To create a realistic image, the rendering process computes the interactions between light and the materials in your scene.

To get the desired outcome, change rendering parameters, including resolution, quality, and rendering engine.


Utilize image editing tools to make any last-minute changes to the rendered image. This might entail adding special effects or modifying the brightness, contrast, and color balance.

If more than one render or piece is needed, combine them to improve the final image.

Comments and Edits

Show your rendering to customers or stakeholders to get their input.Take into account their suggestions and alter the rendering or design if needed.Adjust the design as necessary to ensure that it satisfies the needs and expectations of all parties involved.

Final Presentation

After the rendering is accepted, it may be utilized as a guide for future design development or for presentations and marketing materials.Once complete, get the image ready for sharing or utilize it in other media forms.

Useful tips for rendering 

Great representations are difficult to create. The process may be costly, time-consuming, and laborious, and the numerous elements that go into creating a high-quality rendering can easily overwhelm one. 

Nonetheless, they’re a crucial tool for conveying the finer points, concepts, and attributes of an architectural undertaking. When done correctly, renderings may effectively capture the essence of a project and highlight what it’s like to live in a particular location.

Choose Your Camera Position and Focal Point

It is seldom the greatest idea to position a wide-angle camera in a room or corner to envision a space or certain interior design elements. Even if it depicts the whole space, renderings like this frequently have a weak focal point, a bad composition, and no clear intention.

You may get a certain tone and a more realistic appearance by positioning the rendering’s focus point to be viewed from a particular angle or point of view. Maybe you want people to see your photo from above or at an angle. Alternatively, you could wish to draw attention to a particular element by concentrating on a certain area of the space.

To generate fresh ideas, experiment with the camera’s height, location, focal length, and composition. Try to bring attention to different areas of your design. If you’ve followed our earlier advice, you should have some incredible features that you want to highlight. This is the ideal method to showcase your design.

Inadequate lighting

The lighting in an interior drawing is one of the most crucial elements. Both artificial and ambient illumination should be taken into consideration.

To achieve photorealism in your renderings, you must become an expert in lighting, as small errors can have a big effect on the result. It is essential to have a good understanding of the various lighting approaches and to take your time while arranging your lighting scenario, paying close attention to details like color, direction, intensity, and how the lighting affects the materials and objects in the scene. Prioritize and perfect your lighting setup since skipping these steps can lead to expensive mistakes that reduce the overall quality and realism of your render.

Inadequate textures and materials

Renderings require careful consideration of materials and textures; if these are chosen hastily or with poor judgment, the result will be things that appear lifeless and artificial. Remember that qualities like reflectivity, roughness, and color correctness all have a discernible impact on the final output of a picture, so be sure to map textures accurately to mimic real-world materials.

For instance, you want the rendering to appear warm and not washed out if you want it to resemble a picture taken during the sunset golden hour. Refine materials and textures to include the right amount of shine or dullness and to seem genuine in the context.

Ignoring details

Throughout the design process, bear in mind the rule of three, composition guidelines, and color harmony since it’s crucial to take human perception of various factors into account. However, keep in mind that you probably didn’t go into 3D rendering because of the rules. So go ahead and experiment, try some new things, and enjoy yourself!

If I had to provide any advice to someone aspiring to produce realistic renderings, it would be to focus on the finer points of the scene’s composition, texturing, lighting, and modeling.

A worse quality image might be produced by ignoring minor features like trim, surface, and hardware flaws, so it’s critical to be thorough and take your time to ensure you haven’t missed anything.

Wrapping up

With realistic visualizations, design rendering is a potent tool that brings design thoughts to life. Rendering has many applications in a variety of sectors, including architecture, real estate, and more. It may be used to create interior or exterior renderings, virtual tours, aerial views, or other kinds of representations.

Renderings are useful marketing tools that allow firms to advertise their projects or services before they are finished, in addition to helping stakeholders visualize and comprehend design concepts. Rendering makes design processes go more smoothly and increases customer satisfaction by seeing problems early, providing affordable remedies, and improving presentation accuracy.

But producing representations of a high caliber necessitates paying close attention to details, selecting lighting, textures, and materials carefully, and emphasizing composition and visual narrative. Designers may create realistic and captivating renderings that successfully convey their design concept by adhering to best practices and continuously improving rendering techniques.

Design rendering is essentially about expressing tales, arousing feelings, and motivating action rather than merely producing visuals. The potential for producing captivating and immersive visual experiences is limitless as rendering techniques and technology develop.

Frequently Asked Questions(FAQs)

Q. What difficulties are frequently encountered when producing design renderings?

Achieving realistic lighting and materials, controlling render timeframes, making sure size and proportions are accurate, and satisfying client expectations are just a few of the difficulties that come with design rendering. To remain competitive in the sector, one must also keep up with the most recent developments in software and rendering techniques.

Q. What are the major factors when picking a rendering service provider?

It’s crucial to take into account aspects like experience, portfolio caliber, turnaround time, cost, and customer support when selecting a rendering service provider. Seek out suppliers who have a history of meeting your project’s objectives and aesthetic standards with regard to rendering quality.

Q. Is it possible to alter design representations to meet certain project specifications?

Yes, design renderings may be greatly altered to suit the particular requirements of any project. Designers may adjust elements like camera angles, lighting, textures, and materials to precisely capture the desired feel and appearance of the design concept

What Rending Actually Means And Why You Need Rendering

Article by
CEO of ArchVisualizations 3D Studio working in 3D property rendering market from 2011.

Table of Contents

Are you interested to do a 3D Rendering of your real estate project? Please contact us and we will do our best to help you.



Are you interested to do a 3D Rendering of your real estate project?

Please contact us and we will do our best to help you.

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