The Impact of Outsource 3D Rendering on Product Render Costs

Aurimas Pocius

Aurimas Pocius

CEO of ArchVisualizations 3D Studio working in 3D property rendering market from 2011.

3D walkthrough, Augmented Reality

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Are you interested to do a 3D Rendering of your real estate project? Please contact us and we will do our best to help you.

Aspiring to present splendid 3D renderings to your clients to catch the deal? As an architectural firm or construction company, presenting your design ideas in 3D is something you cannot forego if you wish to really impress the clients.

When it comes to presentations involving 3D renderings, there are two options available for you: either invest in an in-house rendering artist team, or you can outsource professional 3D rendering services. 

When you opt for outsourcing, you need to ensure quality as well as cost-effectiveness. To do so, read through the whole article to learn all about the elements that add to your costs and what you can do to avoid extra costs. 

What is a 3D Rendering? 

3D Render

Long gone are the days when artists would create whole designs of residential houses, commercial buildings, and office spaces with hand and spend a great amount of time editing and rechecking it according to client demands.

However, now is the modern age – there are various software available that allow artists to create their designs in 3D digitally. As technical as the digital process is, it is nevertheless easier than creating designs by hand. 

It is not just the ease of creating a design that makes 3D rendering a sought-after choice for artists. 3D rendering has also enabled the designs to be more engaging, more captivating, and more compelling to a client.

Suppose you are in a room with presenters bringing forth both hand-made sketches and 3D rendering designs. Which will stand out more? Of course, it is the 3D rendering that will not only captivate you but allow you to visualize the design in its true form. 

As a client, you would go for the 3D rendering style owing to its ability to show you every nuance of the design. Therefore, as an architect or construction firm, you need to use 3D renderings to catch the clients’ eye. 

Outsourcing 3D Rendering

As discussed above, when it comes to impressing your clients with your designs, you need to use 3D renderings. Yet, making a design as an architecture or construction firm and then creating a 3D rendering are two different things. 

You need digital skills, software expertise, and a complete understanding of all the nuances of 3D rendering. For this, you have two options – either invest in an in-house rendering team or go for outsourcing 3D rendering professionals. 

Both are great options. Yet, creating your own proficient in-house team is not only a time-consuming process, but requires capital investment as well. If you tight in budget, it is not possible for you. 

Thus, outsourcing 3D rendering proves a viable option. Now, we won’t deny that outsourcing is not capital-consuming. Of course, you have to pay them for offering their services. But, it is nonetheless more easier and efficient. 

There are several factors that contribute to how much the rendering you require will cost. While the price of outsourcing may appear staggeringly high, once you get to know what elements led to that figure, you can take measures to control it. 

Thus, read on to learn all about the many factors that contribute to product render costs if you outsource 3D rendering services. 

Project Scope

First of all, we have the scope of your project. 

1. 3D Rendering Type

What type of 3D rendering do you need to present your design project? Does it need to be a basic design rendering, or do you want to go into complete details of the design? Whichever is your choice, the price will fluctuate accordingly. 

a) Basic Photorealistic Rendering

3D Event visualizations

Your requirement could be basic photorealistic rendering. It depicts an interior or exterior design from various angles, portraying its functionality and benefits to the client. Since it is the most basic form of 3D rendering, it costs a lot less than other high-quality renderings. 

b) 360 Degrees Panoramic View

3D Terrace rendering

If your requirement is a 360-degree panoramic view, more details and space coverage will be required. After all, in this 3D rendering, you present not only a property but also its surrounding vicinity. Thus, it is generally expensive. 

c) Intricate Details

3D exterior visualisations of family house

If you intend to display a lot of intricate details of the design, it will again cost more due to the requirement of a high resolution. More details mean more intricate textures, shadows, complex materials, and hyper-realism. It will cost more. 

If the level of detail is required for a small space, it will cost relatively less than if you want detailed presentations of a wide space. 

d) Animations 

Lastly, we have animations. If you want to go to the next level and animate your whole design, the price of product render will increase. 

2. Number of Angles

To what extent do you want to display the design to your client? Will just one angle with a complete picture of the design be enough? Or, do you want to depict the property design from varying angles?

Various angles will display your design in a more detailed manner to the client, offering them a complete picture of the various aspects of the property. 

Catching different angles of the architectural design or the property building will no doubt add more work to the 3D rendering artist. Of course, they will charge you more for this. 

3. Close-up Views

Will you be presenting the property’s basic features or go into great detail showing each and every angle from a close-up view? If you just want to display one big picture of the design, it will not cost as much compared to close-up views.

If you desire close-up views, the 3D rendering artist will have to add greater resolution so that close-up scenes do not appear blurry. They will also have to add more detailed textures and colors to visually appeal to human aesthetics. 

All of this will ultimately cost you more due to the complexity of the project and the time required for the artist to make the product render. 

4. Custom Textures

What is it that adds life to your architectural or construction designs besides color? The answer is texture. The texture of the material, of the walls, of the ground, of grass – all these allude to a life-like quality to your otherwise ‘unreal’ designs. 

Thus, textures are extremely important in winning your client’s heart and sealing the deal. For this, you need to pay extra attention to the textures you want to be used in your 3D renderings. 

There are two types of textures that artists add to the product renders they make: they can make use of the ones available in their own library of 3D render collections, or they have to create textures from scratch, depending on your project requirement. 

If their library textures meet your needs and you agree to use them, the cost will be relatively less. 

But, if you want to elevate your project and desire custom textures that you have found, suppose, from the internet to be displayed, costs will increase. It is because they will have to create those textures themselves.

Project Timeline

Having considered all aspects related to the scope of your project, we will now look at the factors affecting your product render costs that involve the time duration of the project. 

After all, your design requirements are not all that matters; your project timeline has an equally important role to play.  

1. The Urgency of Your Project

When do you want your completed product render to be delivered? Do you have more than enough time to spare? Or do you need it on an urgent basis? Depending on the urgency of your project completion, your product render cost will vary. 

If you have time, you can give this time to your outsourced artists, and they will have plenty of time to plan the process and match their schedules accordingly. They can work at their leisure and will not need to work overtime to meet your urgent demands. 

On the other hand, if you want a product rendered very quickly, it will put a strain on the artists’ schedule. They will have to put their ongoing projects on hold to give additional time to your product render. 

They might even need to use additional sources to get it done within your demanded time frame. Such an intensive process inevitably raises the price tags. Therefore, if you desire your product render to be done within a shorter time frame, the outsourced artists will demand more money.

You can avoid this by properly planning the complete turnaround time of your whole project so that you can assign the product render to outsourced artists in a timely manner. 

If you properly communicate your time frame, artists can give the project their time accordingly. This process will cost comparatively less.  

2. Turnaround Time

The turnaround time of your product render begins when you assign the project to the outsourced artists and ends when they submit it. Besides outsourcing individual artists, you can also reach out to studios housing CG specialists.

When you do this, it is the managers of the studio that determine the turnaround time based on the number of artists that they have, their respective expertise, and the time it will take for them to complete the project.  

In either case, you decide on a fixed amount of time for the turnaround time. What you pay to them is for the work they do in this time frame. 

If, by any chance, they exceed this time limit, you are not bound to pay them extra for the extra amount of work and time they have put in. You will pay them according to your initial agreement. 

Of course, this is something that only applies to the woking of the project itself. For any corrections and such done afterward, you will have to pay them extra for their services.  

Communication and Refinement

What you pay to the artists is not limited to just the initial complete work done to finish the product render. Any revisions that you demand after, you will have to pay them extra.  

1. Corrections

You have received the completed project, but then you realize that you want to add another element to it. Or, perhaps, you want to change the color of the walls or alter the texture of the grass. What now? 

Of course, it is no issue. You can contact your artist or studio and tell them that you want some revisions or corrections to be made. They will do it for you. But wait. What about the cost? 

Well, you might not like the sound of it, but yes, you will have to pay them separately for all the corrections and revisions that you demand from them. In addition, the number of revisions also matters.

For instance, if it is just one thing that requires revision, it will not cost as much as if you have a number of corrections needed. 

There are some studios that do not demand extra payment for revisions, but generally, you will be paying extra for corrections required after the turnaround time. 

2. Initial Discussion 

We just discussed the scenario where you realized that you want some things changed after the product render has been completed. 

But what to do on the off-chance that the artist misunderstood your required texture or color or spatial arrangement and now you have a product that you did not demand at all? In such a scenario, you will require a lot more corrections, and the cost will increase. 

These situations do happen, and you need to avoid them. However, know that the artist is not the only one at fault. You also need to take extra measures initially and during the process of creating the product render to minimize any corrections needed afterward. 

  • When beginning your initial discussions with the artist, you need to ensure that what the artist has understood is precisely what you are demanding. Constantly ask them if they have thoroughly understood your requirements. 
  • You can ask them to draw what you want on the spot to ensure that both your and the artist’s thoughts align.
  • Another thing you can do is ask the artist to send you the product render as they complete each step in its creation. You can check that everything is going according to your needs. 
  • With this, you can also identify if there is anything you feel does not fit and want changed. It is a lot more cost-effective to change things during the process than at the end. 

Technical Specifications

Now, there are also some technical considerations that add to the cost of having a product rendered created through outsourcing 3D rendering artists.

1. Resolution

What is the purpose of your 3D rendering? Where will you be using it? Is it to be used in a presentation to win a deal? Or are you planning on publishing it as a marketing strategy? If it is meant for publication, will you be aiming for a print publishment or a web publishment?

Depending on your answers to these questions, your required resolution will vary, and depending on your required resolution, the artists will cost you more or less.  

For example, if you need the 3D rendering for print or purposes that would require you to enlarge it, go for a higher resolution. On the other hand, you can make do with a standard resolution for the web.

Naturally, a higher resolution will cost you more than a standard one. Be very clear about the purpose of the product render, and you can decide your resolution accordingly. 

2. Post-Production

Post-production refers to the final touches added to your product render. It can include anything – from combining the render with images you want, adding some type of special affects, or adjusting some type of visual effect to enhance the overall feel of the product render. 

Again, you need to be very clear about the purpose of your product render. Only then can you ascertain if you require these post-production elements. Of course, if you do want them added, it will increase your cost.

Thus, if your purpose does not require such an advanced version of the product render, you can make do without them and have a relatively cost-effective product render created. 

Final Words

Overall, when you have decided that you are going to opt for outsourcing a 3D rendering artist, there are several elements you need to keep in mind to ensure a cost-effective product render. 

For one, be very clear about the scope of your project and the type of rendering you need for it. Keep in mind the number of angles you need and if close-up views will be needed. Custom textures will also cost you more. 

Next is your time frame. An urgently needed product render will cost more. In addition, keep in mind that if the artist exceeds the turnaround time, you are not bound to pay them extra. 

Any corrections that you will demand after the turnaround time will cost extra. High-resolution and post-production elements will also increase the cost.

You can ensure a cost-effective product rendered through clear instructions and communication about your needs. You also need to be clear about whether you need extra elements to enhance the product render according to your purpose. 


Q. Is it always cheaper to outsource 3D rendering?

Outsourcing 3D rendering services is generally more cost-effective than investing in an in-house 3D rendering team, especially if your company is tight on budget. 

Q. What qualities should a 3D rendering outsourcing partner look for?

You are outsourcing 3D rendering services for their professional skills, so ensure that they have the required skillset you desire; check out their portfolio for this. Lastly, ensure that they are transparent about all the price structures. 

Q. How can I ensure quality control when outsourcing 3D rendering?

In order to ensure quality, be very clear when conveying your instructions, and make sure that the 3D rendering artist has thoroughly understood your needs. Make use of test renderings, and request constant updates with samples to make sure everything is going as per your requirements.

The Impact of Outsource 3D Rendering on Product Render Costs

Article by
CEO of ArchVisualizations 3D Studio working in 3D property rendering market from 2011.

Table of Contents

Are you interested to do a 3D Rendering of your real estate project? Please contact us and we will do our best to help you.



Are you interested to do a 3D Rendering of your real estate project?

Please contact us and we will do our best to help you.

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