Are you an ambitious interior designer out to make a name for yourself? If you are, you must be busy building your website, keeping your creativity going, and increasing your network. However, while all these are important, there are other things you should focus on as well. 

Having the best interior design on Instagram is one of them. Since most of the population spends their leisure time on Instagram, it is wise to upload your designs on this platform as a marketing strategy as well. 

If you are willing to embark on this journey, read on as we delve into all that you need to know about creating a noteworthy presence on Instagram. We will also discuss the variety of posts you can upload to keep your audience gripped. 

Intrigued? Read till the end!

Creating Your Interior Design Presence on Instagram

Now, let’s talk about how to have the best interior design Instagram, shall we?

1. Consistent Posting

No matter what business you are in, consistency is key. If you are out to become the best interior designer on Instagram, you need a consistent posting schedule. 

After all, your main purpose is to keep your audience fascinated by you and your content. They will eventually lose interest if you don’t post. 

When you just start posting, you might not get noticed. Nonetheless, over a period of time, when there is a regularity in your posting schedule, people will begin noticing your posts. They will then want to check out your profile for more information regarding your work.  

At the same time, you cannot just post anything. Your content needs to have value. It needs to give the audience what they expect from you as the best interior designer – ideas they would love to have in their homes. So, give them posts that contain these valuable pieces of information. 

2. Create Your Profile

We just mentioned that once your consistent posting has garnered enough interest, people will want to check out your profile for more information regarding your work. Therefore, that is your next course of action; you need to create a stunning profile. 

What is the very first thing viewers notice upon opening an Instagram profile? It’s the profile picture, right? There are two things you can attach to the profile pic – either a logo or your headshot picture. If the profile is for your brand, a logo is a better choice. 

Therefore, create an impeccable logo of your brand that perfectly encapsulates the purpose of your work. Next comes the bio. This, too, needs to be a compelling one. You need to clearly communicate who you are, what you do, and what followers can expect from your account. 

Make your bio complete, concise, and precise. Don’t add any unnecessary or extra information that your viewers are not interested in. At the end of your bio should be a call-to-action, urging them to visit your website, whose link you will provide right after it.  

3. Captions

If you have experience in using Instagram (which we are sure you must have), you must know that captions are the second most important thing viewers see after the visual content. 

In fact, only if viewers like the visual content do they move on to read the captions. Thus, your content has already piqued your viewers’ interest, but it is the caption that has an important role in determining if that interest will continue or not. 

While you are eager to discuss your design ideas in the caption, don’t be so quick to jump to action. Most of your viewers don’t know the architectural jargon, so they will not understand the technical stuff and quickly lose interest. 

Instead, be conversational with them; talk with them on their terms. Tell them what practical or aesthetic purposes an interior design idea will have for them and how they will benefit from it. 

Also, include your contact details or address at the end. They will, then, not waste a second in contacting you to have that design incorporated into their living or working spaces. 

4. Hashtags

Another important element to add to your caption is the hashtags. They play a crucial role in making your pictures or videos appear in Instagram searches. Of course, this does not mean you can blindly add whichever hashtag you like without considering if they are relevant or not. 

What you need to do is search for hashtags relevant to your industry, i.e., in the interior design niche. Add an appropriate amount of these relevant hashtags along with some moderately popular ones that will help you get in wider searches. After all, you need both relevancy and visibility. 

Secondly, you can also create your own hashtags tailored to your brand. It may not have much effect in the beginning. However, once your brand has recognition, this hashtag will play a key role when people search for you on Instagram. 

One important tip to remember is not to overuse hashtags. While Instagram allows for 30 of them, a range of 5-15 relevant and moderately popular ones will do the trick. 

5. Timing of Your Posts Matters

Now, you might be thinking that no matter when you post any video or picture, it does not matter. We beg to differ; the time at which your post is going up matters a great deal. 

If it is posted and instantly watched by viewers, the visibility of your post increases. When visibility increases, so does the audience engagement and reach. This way, your uploaded picture or video is a guaranteed success. 

At what time you post will vary depending on your location. After all, different areas have different morning and night timings. What you need to be certain of are the following times – early morning, lunchtime, and evening. This is because these are the times when most of the population is active on Instagram.  

Of course, you should also keep track of the time at which your posts get the most views. You can then adjust your posting schedule if the previous one does not work. 

6. Collaboration with Other Artists

Another thing you can do is collaborate with other artists and influencers in the interior design space. If you are just beginning to create your Instagram presence, you will not have many followers; Instagram influencers and artists can help you with that.

One thing to make sure of is to be very careful with the selection of your partner. They must be people of character, and they must have a reasonable following. They must also share your ideals regarding the partnership you are collaborating with them for. This way, there will be no issues later on with how you want to progress with them during work.

There are many ways to increase your visibility through these collaborations. For instance, you can co-host Instagram live sessions, create joint content, or participate in each other’s projects. 

Whatever you intend to do, just make sure to create a mutually beneficial partnership. After all, it is a business partnership; both parties must have equal benefits. 

7. Reels

When you are active on Instagram, do you normally scroll through videos or go through the reels of your contacts? You watch reels more, right? Similarly, your audience must also go through reels more, so that is something you should focus on.

Don’t just upload pictures or videos; make reels as well. They will further increase your visibility. However, don’t just repeat the same video content again and again in reels as well. Instead, think outside of the box and brainstorm for more creative ideas.

8. Location Tags

You might be thinking, what can location tags achieve? Well, you will be surprised to learn that they, too, hold great importance in increasing your Instagram visibility. This is especially true for clients searching for an interior designer in a specific neighborhood. 

You never know; some influential client may request your services precisely because of your location. Thus, be as accurate as you can about the area you live in and the neighborhoods you have worked in. 

Don’t just tag your city – you should tag your particular neighborhood or perhaps even a specific venue where you successfully completed a project. If someone sees the venue you worked on and is impressed by it, they might just be your very next client.

9. Showcase Your Partnership With Complimentary Business 

As an interior designer, you must have come across customers who sought your advice on which brand to opt for for their furniture or wall paint. In such a case, you must have responded by giving them contact information of brands you believe are credible.

Now (if you haven’t already done it), you can establish partnerships with those complementary brands. You can strike a mutually beneficial deal in which you recommend one another to prospective clients. 

After that, another thing to do is, with their permission, highlight that your customers can get those brands’ services as well when they come to you for work. The other brands can do the same.

This way, clients will have nothing to worry about regarding the complete process of interior design. This will also benefit you because you will be getting more visibility through your partnered brands. 

10. Showcase Your Customers 

Last but not least, you need to give space to your customers as well. You must have noticed that when you are searching for a brand for some work purposes, you check out their reviews to determine if they are trustworthy and credible or not. 

If you do that, understand that your customers will do the same with your brand. So, give your viewers the reviews of your past clients on Instagram so that they do not have to go through the arduous process of checking it on your website. 

You can share client testimonials, before-and-after photos, or even repost content from satisfied customers. Asking your clients to share photos of your work in their homes and tag your account is another great way to go; you can then repost this content to your feed or stories. This will also greatly increase your visibility.

Instagram Post Suggestions

The number one marketing strategy on Instagram is consistent posting (as we already discussed). Yet, you don’t always have interior design ideas to upload. So, what else can you post to keep your audience captivated and, thus, have the best interior design Instagram? Let’s find out. 

1. Tips and Advice

Your interior design page on Instagram is not just about you showcasing your successful projects. It can include other small things as well. For instance, you can give your small tidbits on how to decorate homes. 

You can tell viewers how they can choose the right color scheme for their various rooms. The selection depends on various factors such as the color of the furniture, curtains, paint, the amount of sunlight pouring in, etc – tell them everything about it. 

You can guide them about how to maximize space in a small room so it doesn’t feel cramped. The options are simply endless.

Of course, while you are at it, don’t just give them a lecture about it or write it in a caption – no one finds that interesting or engaging. Instead, use infographics, carousels, or short video tutorials. It will not only get attention but will be informative and easy to understand as well. 

2. DIY or Renovation Ideas

We are certain that customers must not come to you simply for you to design their interior space from scratch. There are other things customers want, such as renovation ideas for their already-built spaces or DIY tips to recycle their old things. 

Since customers come to you with these concerns, there must be other people curious about these matters as well. The best way for them to learn is through professionals – which you are. So, why not put your skills to another good use and teach people about these things on Instagram?

You can tell viewers about how to best utilize space in a room to make it appear spacious no matter how small the room actually is. You can also discuss renovation ideas that are easy to apply. Telling them to re-decorate their room using objects they already have is also a good idea. 

Another great plus point of sharing your creative tips is that it gives you the opportunity to partner with other businesses. For example, you can collaborate with a paint company to showcase a DIY painting project or with a furniture brand to demonstrate how their products can be used in renovation.

Once viewers realize your credibility and professionalism in teaching them practical stuff, your following will increase. They will then recommend you to their friends and relatives as well. Ultimately, you will reap the rewards. 

3. Biophilic Design

Another notable thing that you can do is use your Instagram videos or reels to teach the audience about biophilic design. Biophilic design involves incorporating natural elements in the living spaces as much as possible. 

It includes the creation of big windows to allow maximum sunlight to come in residential or living spaces. Using wood, stones, or other natural elements to make furniture, doors, or any part of a residential or working space is another way of integrating biophilic design. 

However, these methods are employed during the construction process. What to do after a house is already constructed? Don’t worry, though. As you must already know as an architect, biophilic design can be incorporated even then – but your audience doesn’t know that. So, you can teach them about it.

Those who especially enjoy being surrounded by nature would love to hear your ideas. They believe that their small apartments cannot have any big natural additions, so you can tell them how small, potted plants can be introduced into their spaces. 

They can learn that water tanks with fish are an excellent way to add the natural element of water. In addition to all this, they can learn a lot more from you and feel closer to nature. 

4. Behind-The-Scenes Content

Having discussed all the ‘serious’ posts you can upload, let’s now talk about some fun stuff, shall we? Why not upload some behind-the-scenes (BTS) of your working process? 

It could be about you coming up with your ideas, the whole procedure of you creating an interior design or even the BTS of you working on a construction site as an interior designer. 

You may not believe it, but viewers love watching BTS content, and they like it even more if it is from a brand they have been ardently following. Don’t forget that it is important to sometimes give viewers a glimpse into how your impeccable results came about.

It shows them that you, too, are a normal human being like them, and your results are a culmination of hard work, sweat, tears, and resilience. It, thus, also encourages them to excel in whatever it is they are pursuing. 

Conclusion

Overall, we now know that having the best interior design Instagram requires consistency and hard work. You need to have a regular posting schedule, create your profile, and add compelling captions and relevant hashtags to your posts.

You also need to time the uploading of your posts wisely. Collaborating with other artists, using reels and location tags are another great way to go. Lastly, you need to showcase not only your complimentary partnerships but your customers as well. 

You can post a number of things. For instance, you can give tips and advice about interior design, showcase DIY or renovation ideas, biophilic design, and behind-the-scenes content. This will not only add variety and keep your audience engaged, but more people will start following you as well. 

FAQs

Q. How often should I post on Instagram for my interior design business?

Your Instagram posting frequency depends on your capacity and audience engagement. You should aim for at least 3-4 times a week, but only if high quality is ensured. If you can’t, then twice a week is good as well. 

Q. What are the best times for interior designers to post on Instagram? 

The best time for posting depends on your location and your observations regarding your audience’s engagement. Nonetheless, posting during early mornings (7:00-9:00 AM), lunchtime (12:00-2:00 PM), and evenings (6:00-9:00 PM) generally yields higher engagement.

Q. What type of hashtags should I use for interior design posts?

You should use a mix of broad and niche-specific hashtags. Broad-ranging hashtags will guarantee you a greater audience reach, while niche-specific ones will ensure that your posts show up in industry-relevant searches.