Are you a firm providing architectural products and struggling to market your brand? While marketing a product seems quite easy, it will demand your patience and extensive consistency to bring you results.

Here, we explore the most effective and common marketing techniques that is under scrutiny nowadays. Let’s dive in!

What is Digital Marketing?

Digital marketing offers the same results as conventional marketing but differs from traditional marketing in some ways. It involves marketing your products through online platforms like social media, email, websites, etc.

Digital marketing has become a staple in the business world. It has helped brands reach their target audiences via cheaper, more straightforward methods. It has also made establishing brand awareness easier and reduced workload and time consumption.

Digital marketing can involve publishing ads on Google websites, YouTube, Instagram, TikTok, Facebook, and via email. Furthermore, you can also use digital platforms to spread word of mouth about your brand by collaborating with online bloggers or social media influencers. 

Likewise, one can also deploy email marketing to connect with their target audiences. When you connect with your customers or clients via email, you build a trusting relationship with them. As a result, you can turn your potential customers into recurrent and loyal customers. 

This marketing method has brought substantial results and has proven to be a solid deal for the sales department in any organization. Thus, it has recently been widely practiced and earned the company’s gross income.

Best Online Marketing Strategies

Now that we know what digital marketing is, we can move on to the best digital marketing strategies. The primary goal is to reach wider audiences, which is achievable only when you fulfill search engine protocols.

There are specific criteria for ranking your content on Google and other social media platforms. Once you crack the algorithm, there is no way your marketing campaign will go in vain. Here are certain digital marketing strategies that you can stick to and get better results at your sales department at the end of the day:

1. SEO Optimization

A brand’s online presence is useless if its website is not optimized according to search engine ranking criteria. This implies that you must optimize your website and online content to improve discoverability or reach. 

You must stick to certain practices if you want to escalate your visibility or reach. For instance, you must add Google’s My Business listings that are locally optimized, have an apt saturation of keywords, and add hypertexts to the highest-ranking websites. 

All these practices will help you reach wider audiences by improving your ranking on Google’s first page. Once you can get more of the target audiences online, you can ultimately draw more leads and boost overall sales. It will lead your brand on the road to success.

Furthermore, when people are able to connect with you online via your website, it helps them to trust you. They develop a sense of reassurance and hence reach out to get your services. This again helps your brand in your yearly sales.

2. Paid Marketing ADs and Campaigns

Marketing plays a significant role in bringing success to your brand, which is why many brands set their marketing budget aside. One of the most common marketing campaign methods is publishing online ads on different websites.

You can shoot videos to advertise your brand on multiple social media platforms. Google is one platform where you can publish your ads. However, you should explore multiple other options, such as Instagram, LinkedIn, Facebook, Pinterest, etc. 

You may also contract with social media influencers to spread word of mouth about your architectural product. This will be a very fruitful marketing strategy for creating awareness about your brand. 

You can instill intricate performance reports of your brand, as well as a vivid insight into your paid ads about the brand. That way, you can increase your return on investment by escalating your annual sales.

3. Deploy Social Media Platforms

You can create your own brand page on different social media platforms, including Instagram, LinkedIn, Facebook, YouTube, etc. Through these social media pages, you can create brand awareness, stay connected with your customers, and keep them updated with any and every innovation at your firm. 

You can play with your potential customer’s mind by deploying marketing techniques like adding attention-grabbing images to your social media platform. In this fast-paced life, people prefer data that is instantly readable over piles of articles or lengths of paragraphs.

Thus, you can provide them with valuable information via a single post on a social media platform and amaze them with what you have. Furthermore, using apt keywords and tags, one can boost one’s reach on a social media platform and turn prospective leads into clients.

Here are some tips that one can follow to generate leads on social media platforms:

• Share Your Portfolio: You can post images or videos of past projects that you signed and aced on social media apps like LinkedIn, Facebook, Instagram, etc. This will allow you to portray your expertise and skills to potential clients.
• Stay Connected with Potential Clients: You can stay connected with your potential clients by commenting on relevant social media platforms. Furthermore, you can keep an eye on their evolving needs by joining communities and social media groups.  When you engage with your clients and communicate with them regarding issues, you can upgrade your services according to incoming demands. Hence, you can then market your product in the best way possible.
• Post Valuable Information and Design Tips: You can share tips about new trends and architectural designs via short clips on social media platforms. Furthermore, you can post critical analysis of architectural designs and products and share your thoughts on which one’s better.
• Execute Targeted Ads: When you post your ads on social media platforms, you can also target your ads’ audience. You can highlight certain locations, job titles, and interests of the netizens to target the audience. This leads to more precise and customer-focused advertisement or marketing.
• Collaborate with Designers and Contractors: You can also collaborate with stakeholders to cross-market your brand. They can promote your brand and share their reviews about your architectural products.
• Share Updates: You can share your stories about new updates at your company. For instance, you can induce suspense among your clients about the launch of your upcoming product or a groundbreaking innovation.
• Connect them to Your Website: You can frequently ask them to visit your website or contact your firm for further updates. When you have a one-on-one connection with your clients, they tend to trust you more and reach out to you more frequently. 

How to Properly Market Architectural Products?

There is a lot one can do to market their architectural products properly. From identifying target audiences to choosing the right digital platform, here are the steps you must follow while marketing architectural products:

Research and Identify the Target Audience

Before you start digitally marketing your product, you must thoroughly research your target audience. You must know their age, needs, expectations, and desires. Only then can you target their pain points and allure them to buy your product. 

To understand your target audience, you should collect analytical data and curate a persona of your average customer. For a firm producing architectural products, the list of customers would encompass interior designers, architects, builders, and other stakeholders. 

Now that you know your customer’s profession, you are one step closer to creating a semi-fictional persona for your potential customer. This persona will help you attract more customers by assuring them you have everything they want. 

However, you must make sure the persona aligns with the collected data. With this persona in mind, you can tailor your marketing strategies to meet their needs. It is established now that creating a buyer’s persona is essential; hence, we break down the steps of curating a persona:

Market Research

You can conduct market research on your customer’s persona by collecting information about your current customers and architectural firms. Dive deeper into your sales record, social media engagement, and website analytics to stay updated with current trends and the growing needs of your target audience. 

Furthermore, you can also interact one-on-one with designers, architects, and stakeholders to identify their exact demands and needs. When you gain insight into what your target audience, such as architects and designers, needs, you can craft a precise customer persona.

Demographic Information

You should also look for the average age, profession, job title, gender, and location of your potential audience. When you know your target audience’s average age and profession, you better understand their requirements and expectations of you. Henceforth, you will be able to conduct successful ad campaigns driven by precise customer personas.

Educational Background

You must also investigate your target audience’s educational or professional background. For instance, you should know their years of experience, key responsibilities at their firm, and professional challenges. Knowing their professional challenges will help you target their pain points and conduct successful ad campaigns.

Goals and Pain Points

You should also investigate architectural firms’ goals and the persistent challenges they face in their office lives. 

For instance, if most architectural firms aim to build sustainable designs at affordable prices, they would expect you to provide them with architectural products that will last longer. Hence, you can align your services with their goals and resolve their challenges.

Buying Behavior

Understand your target audience’s buying behavior. Look at whether they prefer product listings that offer intricate product specifications or believe in word of mouth. If your target audience relies more on word of mouth, you can modulate your marketing strategies accordingly. 

Preferred Communication Platform

You should also research where your target customer spends the most time. For instance, there can be brands that are more active on Instagram than any other brand. 

Most architectural firms are active on social media platforms like LinkedIn; hence, you can shift most of your marketing campaigns to the LinkedIn platform.

Content Preferences

Analyze your customer’s preferred content type. For instance, some architectural firms prefer informative videos on YouTube or 3D renderings.

On the other hand, there can be firms that are more interested in reading articles. Thus, you can tailor your marketing strategies based on your customer’s preferences.

Keep Evolving

You should always notice that the clients keep evolving, and their needs and requirements keep changing. Hence, you must always keep updating your architectural products and marketing campaigns. That way, you will be able to stay relevant and in demand. 

Choose the Right Digital Platform

It is important that your marketing campaigns saturate social media platforms that are especially used by your target audiences. You can start by promoting your architectural products on platforms like LinkedIn, Pinterest, or web pages where architects and rendering designers gather.

Content Strategy

Content marketing has proven to be an effective and lucrative marketing approach in the architectural industry. This should include strategizing content to captivate your audience and resonate with your potential client’s needs. 

Content marketing can help you build brand awareness, credibility, and trust among your customers. It can also include posting blogs on websites, articles, videos, 3D models, case studies, and much more. 

One key role that content marketing plays is educating your clients and architectural stakeholders about recent trends and innovations in architectural products. 

Furthermore, it helps to articulate your specialties and expertise in the field. By portraying knowledge in depth in your advertising articles, blog posts, and videos, you can convey to your clients the message that you are an expert in the field.

Resultantly, your content marketing can build confidence among your clients. When you can develop trust among your potential clients, they will start taking you as their first option. Likewise, when you comply with search engine’s protocols and ranking criteria, you can reach more audiences.

Leverage Social Proofing

Along with digital marketing and targeting potential customers, you can also ask your past customers for their testimonials. When you share your testimonials and experiences with your past customers, it makes it easy for potential customers to trust you on the go. 

Furthermore, you can collect video messages from your past customers or reviews from experts. When your website and social media platform offer all that one needs to trust a firm, it can tremendously increase your yearly sales.

Recent Trends in Digital Marketing for Architects

Here are recent trends in digital marketing that you must know and should care to stick with. These trends will help you understand the recent needs of the digital platforms:  

Role of Artificial Intelligence 

AI has made digital marketing more automated in recent years. It can analyze your marketing content and elevate its quality. Furthermore, one can also use AI to orient content according to algorithms on different social media platforms. 

It enables customized marketing, which enables better reach and effective marketing strategy. Furthermore, AI can make better marketing decisions based on predictive analytics driven by online data. 

Significance of Mobile-First Indexing

Now that Google has prioritized mobile-first indexing, firms should ensure that their website design aligns with mobile devices. These websites should have faster load times, the website design should be more responsive, and the uploaded content should have a maximum readability score. 

Voice Search and SEO Optimization

Marketing campaigns and websites should correspond to the needs of a person’s fast-paced life. Hence, you should optimize your digital platforms for voice searches. Furthermore, you must also prioritize local SEO by maintaining Google My Business Listings. 

Also, one should focus on creating content that is oriented to serve or cater to the needs of local customers. By focusing more on the specific needs of different localities, you are targeting audiences based on their unique needs. This is an effective way of offering solutions to your customers’ problems and, in return, building trusting relationships.

Conclusion

Digital marketing is one of the most effective marketing strategies in today’s era. This includes promoting your brand on social media platforms and advertising campaigns on platforms like Google.

One can stick to certain strategies to align with the requirements of algorithms of online platforms. After you have performed all that you need to ace the algorithm, you can reach out to wider audiences.

Digital media platforms help you reach your clients in real-time without heavy manual effort. To target your audience, you can also add filters to penetrate audiences and get the ones are you aim at.

FAQs

Q. Can architects do digital marketing?

Yes, architects can do digital marketing, which includes sharing content on social media platforms. It is exactly what architects do on their websites.

Q. How do you market architectural design services?

One can market their architectural design services via platforms like Instagram, YouTube, Facebook, web pages, email, etc.

Q. What are the 7 P’s of digital marketing?

The 7 P’s of digital marketing include product, promotion, price, place, people, process, and physical environment.