How can real estate business benefit from Augmented Reality technology

3D walkthrough, Augmented Reality

Augmented Reality (AR) is quickly becoming a powerful technology in many different industries, particularly augmented reality in real estate industry is becoming a very important sales tool. With AR, agents and buyers alike can get an enhanced look at properties before they even step foot on them. By utilizing digital overlays, users can gain a better understanding of their environment and make smarter decisions faster than ever before. Augmented reality allows to see and even explore the future house not just at home, but as well in the project site. In some ways augmented reality in real estate can be even more powerful tool as virtual reality.

So what exactly is Augmented Reality (AR)?

Basically, it is a way to provide digital enhancements to physical environments. Through the use of special devices such as phones, tablets or headsets, users can add digitally created images and videos onto existing physical structures. For example, an agent could digitally enhance a property by adding virtual furniture or landscaping elements onto it. As a result, buyers would be able to see how the property would look with certain styles or if certain improvements were made without having to physically do anything.

Not only that, it is possible to create completely new houses with rooms and all the spaces. While using a smartphone or tablet you can “walk” into the new building and explore it as it would be real standing building. It gives a very good understanding about the spaces, it sizes and other details.

How does augmented reality function?

Augmented Reality in real estate

In order for augmented reality to work properly, certain components must be in place first: a device that can detect movement and display the augmented reality layer; sensors such as GPS and cameras; software that interprets data from the sensors; and a database that stores information about objects being displayed. When all parts are working together properly, they create an immersive experience in which digital elements mix with real-world objects seamlessly.

To avoid all technical details – Augmented reality allows you to watch and view any created graphics as they would be in real life.

If you create a 3 dimensional furniture: you can upload it to your phone and view it through your phone as it would be really standing in your home. You can change their position, make them smaller, bigger, change colors and so on.

The same goes for real estate: via your phone or tablet you can look into your house, how it looks, what is the size of it, change colors and many other things. This really makes real estate planning much much easier as you can even use Augmented reality tours not only as a marketing tool, but in the construction phase as well.

Augmented reality in real estate sector

Real estate businesses have been quick to adopt AR as part of their workflow since it offers several advantages over traditional methods of viewing properties. Real estate developers are now able to provide virtual tours of listings without ever leaving their office. Additionally, they can highlight features like outdoor areas or upgrades that may have been overlooked during live viewings. Buyers also benefit from this technology since they’re able to get an accurate representation of what the property looks like before formally committing to taking it on lease or purchase it online.

Benefits of augmented reality in real estate business

Through it’s implementation agents can now offer more detailed descriptions of listings by bringing 3D models into view with just one tap on a smartphone or tablet device making it easier for potential buyers to visualize the property in question from all angles within minutes providing agents with increased levels of efficiency when presenting properties online or offline .

This kind of technology also lends itself well towards helping agents present possible renovations or changes that prospective clients are looking for allowing them to make informed decisions rather quickly saving time in the process eliminating guesswork when making changes without any prior experience needed in this area often resulting in cost savings through accurate estimations thanks to reliable data gathered through other means such as pictures taken at various stages during renovation work allowing comparison between before and after scenarios while tracking progress accurately using less personnel thus reducing operational costs significantly increasing overall profits associated with closed deals facilitated through these technologies .

Ease of use

First off, there is convenience – agents don’t need to physically visit each location in order to give potential clients an overview of what’s available for sale/rental which saves time & money that could otherwise be invested elsewhere in operations and marketing activities providing more options & flexibility when dealing with multiple transactions simultaneously.

Personalized experience

AR-driven tours provide customers with more personalized experiences leading up towards better chances of closing deals due more tailored presentation while allowing customers themselves craft out desired outcomes based on what they saw digitally making them feel more secure about their decision instead regular visits which often leave them confused after seeing too much visual information overwhelming their senses all at once .

Enhance brand image

Lastly , incorporating AR helps create brand loyalty & customer retention as clients come back knowing your business will always offer best-in-class services no matter where they go, giving your company much needed repeat business furthering enhancing its position among competitors offering similar services.

The use of the newest technologies will always put your business on the next level and will allow to sell not only faster, but much more as well.


In conclusion , we can clearly see how Augmented Reality (AR) has changed the way real estate businesses operate today and gives you many more opportunities to reach more clients and lets your listings to pop up.

With augmented reality tours you will enhance you reach and make the viewing of your future project very easy for all stakeholders.



Are you interested to do a 3D Rendering of your real estate project?

Please contact us and we will do our best to help you.

3D exterior visualization of the city

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